Employee Retention: 14 Creative Perks That Work
In today’s competitive job market, companies are exploring innovative ways to retain their top talent. This article showcases a range of creative perks that have proven effective in boosting employee satisfaction and loyalty. Drawing from insights shared by industry experts, these strategies go beyond traditional benefits to create a more engaging and supportive work environment.
- Personalized Wellness Stipends Boost Employee Retention
- Innovation Credits Foster Engagement and Growth
- Custom Jewelry Benefit Increases Employee Loyalty
- Family Fridays Build Community in Roofing Industry
- Co-Created Policies Empower Employees at Ranked
- Internal Talent Marketplace Enhances Career Development
- Milestone Days Off Celebrate Personal Achievements
- Personalized Work Anniversaries Strengthen Company Culture
- Four-Week Remote Work Option Inspires Loyalty
- Choose Your Own Challenge Weeks Broaden Skills
- Quarterly Wellness Days Promote Employee Self-Care
- Investing in Development Differentiates from Competitors
- Monthly Mental Health Days Reduce Burnout
- Remote Work Options Attract Top Talent
Personalized Wellness Stipends Boost Employee Retention
One creative perk I’ve helped a client implement to improve retention is offering a personalized wellness stipend that employees can use in ways that matter most to them, whether that’s a gym membership, therapy sessions, nutrition coaching, or even a mindfulness app. Instead of offering a one-size-fits-all benefit, we gave employees the flexibility to choose what supports their well-being. The result was powerful: employees reported feeling more valued and supported, and the client saw a 28% improvement in retention over 12 months. The key is personalization—when employees feel their unique needs are recognized, they’re more engaged, loyal, and connected to the organization.
Brittney Simpson
HR Consultant, Savvy HR Partner
Innovation Credits Foster Engagement and Growth
One creative perk we introduced at Amenity Technologies was what we call “Innovation Credits.” Instead of the usual perks like free lunches or gym memberships, we give every employee a small annual budget they can use to pursue a tech idea, attend a niche conference, or even buy tools or books that aren’t directly tied to their current role. The only requirement is that they share what they learned or built back with the team in some form.
The impact was far greater than I expected. It created a sense of ownership and personal growth that went beyond standard training programs. For example, one engineer used their credits to explore computer vision techniques for agriculture, a space outside our core focus at the time. That exploration not only motivated them personally but later informed a prototype we showcased to a potential client. The employee stayed highly engaged because they felt empowered to shape the future of both their career and the company.
In terms of retention, it reinforced a culture where people felt seen as more than just executors of client projects. They had the freedom to explore, experiment, and grow on their own terms. As a result, we’ve seen lower turnover, especially among our younger engineers, because the perk signals trust and investment in their curiosity.
It taught me that the best retention strategies don’t just make work comfortable; they make it personally meaningful. Would you like me to also share how we track the outcomes of these Innovation Credits so they feed back into our long-term roadmap?
Naresh Mungpara
Founder & CEO, Amenity Technologies
Custom Jewelry Benefit Increases Employee Loyalty
At Nature Sparkle, one creative perk we introduced in 2022 was a “Design Your Own Jewelry” benefit for employees after completing one year with us. Each team member could work with our design team to create a custom piece—like a ring, pendant, or bracelet—using ethically sourced stones, at no cost to them. This wasn’t just a gift; it gave them a real connection to our craft and values.
The impact was immediate. Within nine months, our annual retention rate increased from 72.8% to 91.3%. One of our team members, who was considering leaving for a higher-paying role, told me that the experience of designing a piece for her mother’s birthday changed her mind. It made her feel personally invested in our brand.
Since then, the perk has become a point of pride in interviews and referrals. It’s not just about the jewelry—it’s about giving something meaningful that connects their story with the heart of what we do.
Yoad Bet Yosef
Owner, Nature Sparkle
Family Fridays Build Community in Roofing Industry
One creative perk we offer at Achilles Roofing and Exterior is something we call “Family Fridays.” Every other month, instead of just focusing on production numbers and deadlines, we close shop early and host a cookout or gathering where our team can bring their families. It’s not about a company party with speeches—it’s about letting wives, husbands, and kids see the people their loved ones work with every day. Roofing is demanding, and it often pulls you away from family time. By creating space where both worlds meet, we build a stronger sense of loyalty and community within the team.
Early in my career, I noticed a pattern in this industry. Roofers would jump from company to company, usually chasing a slightly higher paycheck. That constant turnover drains morale and makes it hard to build a reliable crew. I knew if I wanted Achilles Roofing to last, I had to do more than just pay competitively—I had to make sure the guys felt valued as people, not just workers. Family Fridays came from that realization. When you sit down with someone’s kids over a burger or hear their spouse talk about how much steadier things feel since they joined our crew, you understand that your company isn’t just feeding one person—it’s supporting entire households.
This simple perk has cut our turnover down significantly. We don’t have to constantly retrain or rebuild teams because our people want to stay. They know they’re not just clocking in; they’re part of something that respects their lives outside of work. That kind of trust and loyalty can’t be bought—it has to be earned. And in return, we get a crew that shows up every day committed, dependable, and proud to wear the Achilles Roofing name.
At the end of the day, retaining employees isn’t about gimmicks—it’s about creating a culture where they feel respected, supported, and connected. Family Fridays may not sound fancy, but it’s been one of the most impactful decisions we’ve made for long-term retention.
Ahmad Faiz
Owner, Achilles Roofing and Exteriors
Co-Created Policies Empower Employees at Ranked
One creative perk we’ve offered is giving employees direct ownership in shaping company policies and tools instead of just rolling them out top-down. For example, when we introduced our performance review process, the team co-created it, deciding how feedback would flow, what success metrics mattered, and how progress would be tracked.
The impact was clear:
1. Higher retention because people felt heard and respected.
2. Stronger accountability since employees helped design the system they worked within.
3. Better morale because the process felt empowering, not imposed.
At Ranked, the real benefit isn’t a ping-pong table or free snacks; it’s giving people a seat at the table where decisions are made. That sense of ownership is why people stay.
Taylor Humphries
CEO, Ranked
Internal Talent Marketplace Enhances Career Development
We implemented an internal talent marketplace that allows employees to take on short-term projects outside their core roles, giving them opportunities for skill development and cross-functional exposure. For example, we had a marketing associate participate in a data analytics project, which helped them build new capabilities while bringing fresh perspectives to another team. This approach has significantly improved our retention by addressing skill gaps and providing growth opportunities without employees needing to leave the company. Employees consistently mention this program as a key factor in their decision to stay with our organization.
Volen Vulkov
Co-Founder, Enhancv
Milestone Days Off Celebrate Personal Achievements
One creative benefit we offer is additional paid days off for personal milestones in our employees’ lives. We recognize that significant life events deserve celebration and attention beyond standard vacation time, so we provide these special days for occasions like birthdays, work anniversaries, and other personal achievements. Our employees consistently mention this benefit in satisfaction surveys, and we’ve noticed stronger team loyalty since implementing this program. This approach helps us demonstrate that we value our team members as whole people with lives beyond the workplace.
Patrick Fee
Co-Founder, Mr. Drain
Personalized Work Anniversaries Strengthen Company Culture
We introduced “Celebration Days” to honor each employee on their work anniversary in a way that feels personal and genuine. Instead of offering standard gifts, we focus on creating moments tied to their interests, whether it is a book they have wanted to read, an experience they would enjoy, or a thoughtful surprise. It makes employees feel seen as individuals rather than just another part of the system. Many have shared that these celebrations made them feel appreciated in a way money cannot replicate.
Over time, these gestures developed into a meaningful tradition that strengthened our culture. The emotional bond created through these celebrations has had a powerful impact on retention. Employees now associate their growth with authentic recognition. As a result, they are less likely to leave, and turnover has reduced significantly across the company.
Ender Korkmaz
CEO, Heat&Cool
Four-Week Remote Work Option Inspires Loyalty
We offer our team members the option to work remotely from anywhere in the world for four weeks each year. This perk is wildly popular and costs us nothing extra, but the loyalty it inspires is significant. Many employees stay with the company longer because of this flexibility.
Neel Parekh
Founder & CEO, MaidThis Cleaning
Choose Your Own Challenge Weeks Broaden Skills
We offer our employees “Choose Your Own Challenge” weeks where they step away from their usual roles for five working days each year to join a different department and contribute to a live project. This experience breaks down silos, encourages collaboration, and gives everyone a clearer understanding of how the company operates. It allows people to explore fresh ideas and expand their skills while working outside their daily routine. The opportunity is designed to be pressure-free so employees feel comfortable experimenting and discovering new ways to add value.
What makes this initiative powerful is how it impacts engagement and retention. Employees uncover hidden strengths, see new career pathways, and avoid the fatigue of repetitive tasks. Teams gain respect for one another’s responsibilities, which strengthens cross-departmental relationships. Over time, this creates a sense of belonging that is difficult to replicate and helps the company thrive.
Christopher Pappas
Founder, eLearning Industry Inc
Quarterly Wellness Days Promote Employee Self-Care
The Wellness Day Initiative is one of the creative perks or benefits used to retain employees. It works well and helps in winning trust and showcases that the company actually cares about its employees. Let’s take a look at how this initiative works.
Each employee is provided with dedicated time in the form of an extra paid day off every quarter, which helps them to revitalize their physical and mental well-being. It’s up to them how they want to spend it. They can relax at home, enjoy a hobby, or participate in wellness activities like yoga or hiking.
This initiative promotes self-care among employees and makes them realize that their health and well-being matter a lot to the organization.
The Wellness Day also brings various teams closer to each other. They can organize group wellness activities on that day which can be mutually beneficial.
When we started this initiative, the retention rates improved and employees felt more supported in their mental and physical well-being.
Dhari Alabdulhadi
CTO and Founder, Ubuy Qatar
Investing in Development Differentiates from Competitors
We invest heavily in their development and perks across the board, rather than just what we’d define as ‘standard’ perks that don’t differentiate our offering from competitors or actually stand to better the lives and professional development opportunities long-term for our teams.
Tracey Beveridge
HR Director, Personnel Checks
Monthly Mental Health Days Reduce Burnout
To support employee well-being and boost retention, we offer a unique perk: monthly mental health days. These allow team members to take a day off to recharge without dipping into their personal vacation time. The impact has been profound—reducing burnout, enhancing productivity, and fostering a workplace culture that prioritizes mental health. By showing employees they are valued and supported, we’ve strengthened their loyalty and long-term commitment to our organization.
Kristie Tse
Psychotherapist | Mental Health Expert | Founder, Uncover Mental Health Counseling
Remote Work Options Attract Top Talent
We offer 100% remote work options as a key benefit to attract and retain our talented team members. This flexibility allows our employees to create work environments that best suit their individual needs and lifestyles while maintaining high productivity. Remote work has become one of our most valued benefits, contributing significantly to our ability to compete for top talent in the market. By combining this with our focus on internal promotions, we’ve created a workplace culture where people can grow professionally without sacrificing personal priorities.
Peter Reagan
Financial Market Strategist, Birch Gold Group