Survale, a leader in candidate experience management solutions, has recently acquired the CandE Candidate Experience Research and Awards Program from ERE Media. This strategic acquisition not only expands Survale's research capabilities but also integrates the CandE program's benchmarking insights with Survale's technological platform, promising a more streamlined and effective approach to understanding and improving candidate experiences.
The acquisition brings Kevin Grossman, former VP of Research at ERE, into Survale as Vice President of CandE Benchmark Research, adding significant industry expertise to the team. Jason Moreau, CEO of Survale, highlighted the acquisition as a natural progression of the company's existing relationship with the CandE program, which Survale has supported as the technology platform since 2017. This move is expected to enhance the quality of benchmark data available to participants and expand the network of talent acquisition leaders engaged in the program.
For organizations participating in the CandE program, the transition to Survale offers access to advanced features and benefits, including the ability to proactively address candidate experience challenges through real-time feedback. The integration of Survale's platform with the CandE program's research findings enables organizations to gather and analyze satisfaction data across the recruitment lifecycle, optimizing hiring processes and safeguarding employer brands.
The implications of the CandE program's research are profound for organizational recruiting strategies. Findings indicate that organizations with high candidate satisfaction scores enjoy significant advantages, including higher rates of candidate reapplication, referrals, and brand advocacy. Conversely, negative candidate experiences can lead to reputational risks, with a majority of candidates sharing negative feedback and a substantial portion posting publicly on professional platforms.
This acquisition marks a pivotal development in the field of talent acquisition research, combining Survale's innovative technology with the CandE program's comprehensive insights. As the importance of candidate experience continues to grow in recruitment success, this integration provides organizations with unprecedented visibility into effective talent acquisition strategies, setting a new standard for the industry.
