In the heart of Texas, two visionary business leaders, Ed Howie and Justin McKenzie, are setting a new standard for how companies approach branding and storytelling. Their innovative strategies underscore the importance of authentic narratives in building successful businesses. Howie, the founder of BTY Creative, and McKenzie, host of The Building Texas Show, are leading the charge in a movement that sees businesses thriving by communicating their core purpose in ways that go beyond traditional marketing.
Howie's extensive experience with renowned brands such as Chick-fil-A and H-E-B has shaped his belief that clarity in a company's unique identity is paramount. Through BTY Creative, he aids businesses in uncovering and projecting their most authentic selves, a methodology that has proven effective in creating deeper connections with audiences. McKenzie, on the other hand, utilizes his platform to share the stories of Texas entrepreneurs, showcasing how innovative strategies and supportive ecosystems can propel businesses forward. His work with Das GreenHaus exemplifies the significance of connecting founders with the right networks for growth.
The collaboration between Howie and McKenzie highlights a critical shift in the business world: the transition from viewing brands as mere commercial entities to seeing them as movements that resonate with customers and communities. Projects like the Greater: SATX branding initiative led by Howie demonstrate the impact of thoughtful design and narrative in fostering engagement. Similarly, McKenzie's efforts to spotlight Texas entrepreneurs underscore the role of storytelling in driving economic innovation.
As Texas cements its status as a beacon of business innovation, Howie and McKenzie are at the forefront, advocating for a transformative approach to brand development. Their message is a clarion call to businesses everywhere: in today's competitive landscape, the ability to articulate your unique value and purpose is not just an advantage—it's a necessity for success.
