Full Moon Sports, a renowned sports consulting firm, has taken a significant step forward by appointing Ed Bunnell as its new chief executive officer. This strategic move is set to bolster the company's position in the digital sports media landscape, particularly in the fantasy sports and sports betting sectors. Bunnell's extensive background, including pivotal roles at FOX Sports, Electronic Arts, and CBS SportsLine, brings a depth of expertise in digital content strategies and sports gaming innovations.
The appointment is a clear signal of Full Moon Sports' commitment to navigating the complexities of the current economic environment affecting media outlets. By leveraging Bunnell's technological insights and industry network, the firm aims to deliver more value-driven services. Founder Rick Wolf emphasized the strategic importance of Bunnell's leadership in enhancing the company's product development and technology solutions, which have already benefited high-profile clients like Daily Racing Form and NBC Sports/Rotoworld since 2001.
Bunnell's vision for Full Moon Sports revolves around fostering strategic partnerships, driving technological innovation, and applying a nuanced understanding of the sports media ecosystem. His leadership is anticipated to not only propel the company's growth but also to strengthen its support for clients across the fantasy sports, sports betting, and horse racing industries. This strategic pivot underscores the firm's readiness to meet the evolving demands of the digital sports media market, offering tailored solutions that combine cutting-edge technologies with deep industry expertise.
