Nutritional Products International (NPI) has announced the promotion of Scott Gould to Vice President of Operations and Business Development, marking a significant expansion of its fourth-generation leadership. This strategic move reinforces the company's century-long family legacy while integrating modern operational capabilities and technological advancements that directly impact how brands navigate the complex U.S. retail landscape.
Founder and CEO Mitch Gould emphasized that the company's legacy remains anchored in family principles, operational excellence, and long-term relationships. "Scott's promotion reflects the dedication he has shown across every area of our operations," said Mitch Gould. "He is strengthening the foundation we've built, bringing forward new ideas, and helping modernize the tools and capabilities our clients rely on." This transition represents an expansion rather than a handoff, strengthening NPI's long-term capacity while keeping Mitch's decades of leadership and buyer relationships at the center.
In his expanded role, Scott Gould will continue overseeing key operational initiatives, technology integration, and enhancements to NPI's Evolution of Distribution platform. His hands-on experience spanning warehouse operations, logistics, supply chain optimization, and retail-facing technology has been instrumental in NPI's recent growth, contributing to improved operational efficiency and enhanced analytics for brands entering the U.S. market. Scott has overseen upgrades to NPI's real-time analytics tools, enabling faster insights into category trends and inventory flow.
The Gould family's retail journey began in the early 1900s, with Mitch's grandfather building a manufacturing and consumer-goods business in Brooklyn, New York. Mitch entered the retail industry at 23 years old, establishing relationships with major national retailers and iconic consumer brands including Igloo, Rubbermaid, Sunbeam, and celebrity product lines. He founded NPI in 2007, establishing the Evolution of Distribution platform that streamlines FDA compliance, logistics, sales, marketing, and retail placement for U.S. market entry.
While Mitch remains fully at the helm of the company, the fourth generation is driving modernization across key operational areas. Process improvements implemented under Scott's guidance have strengthened speed-to-market capabilities while maintaining personalized service. The company has also expanded its digital strategies, recognizing how much product discovery now occurs through platforms like TikTok and Instagram, helping brands generate consumer demand that supports retail sell-through.
Brands partnering with NPI will continue to receive Mitch's direct leadership and buyer oversight alongside enhanced operational tools, broader capacity for product launches, and a modernized version of the Evolution of Distribution platform. The company is experiencing record momentum with increased brand launches and strengthened international partnerships across Europe, Asia, and Latin America. "We're combining 100 years of family retail experience with modern, data-driven execution," Scott said. "That balance is what makes NPI unique."
For HR vendors and talent management professionals, this leadership expansion signals how traditional family businesses are successfully integrating new generations with technological expertise while maintaining core operational values. The emphasis on real-time analytics, supply chain optimization, and digital marketing capabilities reflects broader industry trends toward data-driven decision making and omnichannel retail strategies. NPI's approach demonstrates how multigenerational businesses can leverage both historical relationships and modern tools to create competitive advantages in the crowded retail distribution space.
