Viking has reached a significant operational milestone by now operating more than 100 ships across its river, ocean, and expedition fleet. To mark this achievement, the company conducted a global naming celebration across six countries, officially welcoming nine new river vessels. The ceremonies emphasized Viking's dedication to cultural discovery and its partnership with travel advisors, rather than relying on celebrity endorsements.
One of the central honors was bestowed upon Michele Saegesser, Viking's Vice President of Trade Development & Training, who was named Godmother of the new Viking Honir in Basel, Switzerland. The ship's name, derived from Norse mythology, symbolizes wisdom and reason—qualities aligned with Saegesser's decades of commitment to supporting travel advisors. Her role in mentorship and education has been pivotal in building Viking's industry-leading reputation. Heather Viking, a travel advisor at Club Cruise™, noted the importance of recognizing internal leaders, stating it reflects genuine loyalty and strengthens the advisor community.
The newly named ships include the Viking Annar, Viking Dagur, Viking Eldir, Viking Nerthus, Viking Gyda, Viking Tonle, Viking Thoth, and Viking Amun, each with distinguished godparents from Viking's extended network. Cultural performances at the events highlighted Viking's focus on enrichment, a core aspect of its brand identity. Amanda Huber, CEO of Club Cruise™, emphasized how Saegesser's leadership ensures advisors are heard and supported, which directly enhances the guest experience through knowledgeable care. Huber also pointed to growing demand for Viking World Cruises and immersive Asia itineraries for 2026–2027 travel planning.
Viking's founding leadership, including Chairman Torstein Hagen and Karine Hagen, has consistently prioritized culture, history, and authentic discovery, transforming river travel and expanding into ocean and expedition markets. This approach has led to Viking being recognized as the most awarded cruise line globally, with top rankings from Condé Nast Traveler, Travel + Leisure, U.S. News & World Report, Forbes Travel Guide, and Cruise Critic. Additional insights are available on the Club Cruise™ Blog, which reinforces Viking's unique position as the only cruise line to hold leadership in both river and ocean categories simultaneously.
For HR vendors and professionals in talent management, this news underscores the importance of internal leadership recognition and strategic partnerships in driving organizational success. Viking's focus on honoring employees like Saegesser, rather than external celebrities, highlights a trend toward valuing mentorship and expertise, which can enhance employee engagement and retention. The emphasis on advisor support and training, such as through events like the Jewels of Japan & China Ocean Executive Training Retreat, reflects a broader industry shift toward investing in professional development to improve service quality. As Viking expands its fleet and itineraries, the demand for skilled travel advisors may increase, presenting opportunities for HR vendors to provide recruitment, training, and retention solutions. The company's award-winning status, backed by accolades from major publications, suggests that a culture centered on discovery and partnership can yield competitive advantages, offering lessons for HR professionals on building resilient, client-focused organizations in a dynamic market.
