United Franchise Group is celebrating the fourth annual Women in Franchising National Appreciation Day on October 14th, an observance the company created to honor women-led entrepreneurial achievements and encourage more women to consider the franchise industry. According to a 2024 report cited by the company, 30% of all franchise owners are women, with the top motivation being a desire to be their own boss.
"Women continue to make a powerful impact in the franchising industry, and we're proud to honor their contributions with a dedicated observance day celebrating female entrepreneurs," said Ray Titus, Founder and CEO of United Franchise Group. "For any woman curious about franchising—whether she's just exploring her options or getting ready to take the leap—we hope this day inspires her to discover the benefits of being a franchisee and find the opportunity that fits her best."
The company fuels the dreams of entrepreneurs around the globe, connecting them to a powerful network of seasoned experts and proven franchise systems. With over 40 years of experience, its affiliated brands and consultants offer the tools and knowledge needed to turn ambition into success. To explore opportunities in the franchise industry, whether you're interested in owning a franchise or supporting operations behind the scenes, visit United Franchise Group's website for comprehensive resources and guidance.
"I've been a franchisee for 37 years and have seen more and more women choosing to build successful careers in this field," said Dawn Bent, franchise owner of Signarama Huntington Station, NY and longest running female franchisee in the UFG system. "Franchising gives me the advantage of working with an established brand, while also connecting me to a community of experts who continue to support my growth as I expand my business."
The observance day comes at a time when women's participation in franchising continues to grow, representing a significant shift in small business ownership patterns. The company's initiative aims to both celebrate current achievements and inspire future female entrepreneurs to consider franchising as a viable career path. With women now comprising nearly one-third of franchise owners, the industry demonstrates increasing gender diversity in business ownership.
For HR vendors, this trend signals a growing market segment with specific needs. As more women enter franchise ownership, demand increases for HR solutions that support female entrepreneurs in areas such as leadership development, work-life balance programs, and diversity-focused talent management systems. The franchising industry's structured support systems—including established brands, training programs, and expert networks—create opportunities for HR technology and service providers to develop tailored offerings for this demographic.
The 30% ownership figure represents both progress and opportunity. While women's representation in franchising has grown significantly, there remains substantial room for expansion. HR vendors can position themselves as partners in this growth by creating products and services that address the unique challenges female franchise owners face, from accessing capital to building support networks. The annual observance day serves as a reminder of the economic power women wield in the franchise sector and the ongoing need for inclusive business solutions.
As gender diversity in business ownership increases, HR professionals must adapt their approaches to talent management, leadership development, and organizational culture. The franchising model, with its emphasis on standardized systems and local adaptation, offers valuable lessons for HR vendors serving diverse business environments. The continued growth of women in franchising suggests lasting changes in entrepreneurship patterns that will influence HR practices across industries.
