ServiceUp has appointed Amit Shrivastava as Chief Product Officer to lead the company's next-generation vehicle repair ecosystem, marking a strategic move to accelerate the transformation of the $200B+ fleet and insurance repair industry. The appointment was facilitated by Bearhug Recruiting, a boutique executive search firm specializing in venture-backed technology companies.
Shrivastava brings extensive experience in AI-first product vision and scaling complex platforms, having previously served as the founding product leader at Twin Health where he helped grow the company from concept to a $1B+ valuation. His background includes roles at Castlight Health and Intel, providing him with deep expertise in mobile-first, AI-augmented platforms and global product leadership.
"With this hire, ServiceUp gains the exact type of leader who can turn operational complexity into product-led scale," said Kraig Ward, Managing Director at Bearhug Recruiting. ServiceUp CEO Brett Carlson added that Shrivastava's ability to tackle complex problems and build for scale makes him ideal for the company's current growth phase.
In his new role, Shrivastava will oversee product, design, and engineering at ServiceUp, working to accelerate delivery, strengthen infrastructure, and scale adoption of the company's AI-powered orchestration platform nationally. The appointment comes as ServiceUp scales toward $100M+ in revenue, backed by $55M in Series B funding from PeakSpan Capital and other strategic investors.
ServiceUp's platform combines software, logistics, and service operations into a single solution that streamlines the entire repair lifecycle from pickup to drop-off. The company aims to modernize vehicle repair and maintenance for fleets and insurance carriers by leveraging artificial intelligence to improve visibility, efficiency, and intelligence across the repair ecosystem.
"I'm thrilled to join ServiceUp at a time when an entire industry is ready for a complete transformation," Shrivastava stated. "By leveraging AI, ServiceUp is uniquely positioned to lead that change and build a platform that sets new standards for keeping the world's commercial fleets on the road."
For HR vendors serving the human resources and talent management sectors, this appointment signals several important industry trends. The move demonstrates how specialized executive search firms like Bearhug Recruiting are playing crucial roles in connecting venture-backed technology companies with leadership talent capable of driving transformation in traditional industries. Shrivastava's background in scaling AI-first platforms from concept to billion-dollar valuations suggests that ServiceUp is positioning itself for rapid growth and potential market disruption.
The $200B+ fleet and insurance repair industry represents a significant opportunity for technology solutions that can streamline operations and improve efficiency. As ServiceUp scales toward $100M+ in revenue with substantial venture backing, HR vendors should note the increasing demand for talent with expertise in AI, platform scaling, and industry transformation. The company's focus on combining software, logistics, and service operations into a single AI-powered solution reflects broader trends toward integrated technology platforms that address complex operational challenges.
This executive appointment also highlights the growing importance of product leadership in companies seeking to transform traditional industries through technology. Shrivastava's experience in building mobile-first, AI-augmented platforms at companies like Castlight Health and Intel provides a template for how technology leaders can apply their expertise to new verticals. For HR professionals and vendors, this suggests increased demand for executives who can bridge technical expertise with industry-specific knowledge to drive digital transformation initiatives.
The implications for the human resources industry are significant as companies like ServiceUp seek to modernize traditional sectors. HR vendors may see increased demand for talent acquisition services focused on AI and platform expertise, particularly for companies operating in large, established industries ripe for technological disruption. The successful scaling of ServiceUp's platform could create new opportunities for HR technology solutions that support the growing workforce in technology-enabled service industries.


