Russell Brunson, founder of software company ClickFunnels, has purchased a rare, signed pre-first edition of Napoleon Hill's 'The Law of Success' for $1.5 million. This acquisition supports Brunson's Secrets of Success movement, which aims to help entrepreneurs escape mediocrity through growth mindset development. The book will join over 15,000 rare volumes in Brunson's 22,000-square-foot Atlas Research Center library in Boise, Idaho, serving as the physical hub for his entrepreneurial community.
The Secrets of Success movement provides members access to exclusive content from achievement masters including Napoleon Hill, P.T. Barnum, Orison Swett Marden, Elsie Lincoln Benedict, and Dale Carnegie. According to a Global Banking and Finance Review article, Brunson's platform offers 'a holistic approach that is as practical as it is inspiring' for creating communities committed to personal growth. Meanwhile, a Los Angeles Wire article described the program as enabling individuals to 'unlock their potential, cultivate an abundance mindset' and transform personal development into tangible reality.
For HR vendors, Brunson's movement represents significant market implications in leadership development and corporate training. The emphasis on growth mindset aligns with increasing corporate investment in resilience training and adaptive leadership programs. Vendors offering talent management solutions may need to consider how entrepreneurial mindset development intersects with traditional HR functions like succession planning and employee engagement.
The acquisition's publicity serves Brunson's goal of sharing growth mindset principles with broader audiences. Napoleon Hill had envisioned a 'School of Success' before his death, and Brunson's program potentially revives this educational model through modern community-building approaches. This development suggests continued convergence between entrepreneurial education and corporate talent development, creating opportunities for HR vendors positioned at this intersection.
Brunson's investment in historical success literature indicates sustained market interest in foundational personal development principles adapted for contemporary business environments. HR vendors monitoring leadership development trends should note the commercial validation of premium-priced, community-based learning models that blend historical wisdom with modern delivery mechanisms. The movement's focus on practical application rather than theoretical knowledge may influence expectations for corporate training programs seeking measurable behavioral change.
