Redcare Pharmacy's Supervisory Board has designated Hendrik Krampe as member of the Managing Board and Chief Financial Officer, effective December 1, 2025. He succeeds Jasper Eenhorst, who stepped down to pursue new professional opportunities. The appointment of Hendrik Krampe is on the agenda of the Annual General Meeting to be held in April 2026 for consultation.
Bjorn Soder, Chairman of the Supervisory Board, welcomed the planned appointment, stating that with Hendrik, the company is gaining an internationally experienced finance leader with deep understanding of digital business models. His perspective from two of the world's most successful online stores will help build on Redcare Pharmacy's strong financial foundation and drive the next phase of profitable growth.
Hendrik Krampe brings twenty years of experience in financial management of fast-growing e-commerce businesses. Since 2014, he worked at Amazon where he held the role of Finance Director of the European marketplace business for the last eight years. From 2004 to 2014, Hendrik was at eBay in Germany as well as in the US in various roles including Finance Director of eBay's Retail Media business.
His broad expertise in efficiently scaling digital businesses, particularly marketplaces and Retail Media, complements Redcare Pharmacy's strategy and will strengthen its core Rx and OTC business. The planned appointment comes at a time of continued growth momentum following strong Q3 results. It will support the company's aim to increasingly capture economies of scale and improve profitability.
Hendrik Krampe commented that he looks forward to joining Redcare Pharmacy at such an exciting stage of its development. The company has built an excellent foundation for continued growth across all the markets it serves. He expressed being impressed by the clear vision and deep expertise of the leadership team and the loyalty of its customers, noting that the key ingredients for sustainable success are certainly present.
Redcare Pharmacy N.V., originally founded in 2001 and formerly known as Shop Apotheke Europe N.V., today is the leading e-pharmacy in Europe, currently active in seven countries. The company has been listed on the Regulated Market of the Frankfurt Stock Exchange (Prime Standard) since 2016 and became a member of the MDAX selection index as of June 19, 2023.
For HR vendors serving the pharmaceutical and healthcare sectors, this executive appointment signals a significant shift toward digital-first financial leadership. Krampe's background at Amazon and eBay represents a deliberate move by Redcare Pharmacy to leverage e-commerce scaling expertise in the competitive European pharmacy market. This suggests that traditional healthcare companies are increasingly seeking talent from pure-play digital giants to transform their operations.
The timing of this appointment following strong Q3 results indicates Redcare Pharmacy is positioning itself for accelerated growth and market expansion. HR technology vendors should note the emphasis on digital business models and marketplace expertise, suggesting increased demand for solutions that support e-commerce scaling in regulated industries. The company's presence across seven European countries and its MDAX listing since June 19, 2023, further underscores its growth trajectory and the importance of this leadership transition.
This move reflects broader industry trends where healthcare companies are adopting retail and marketplace strategies traditionally associated with consumer e-commerce. For vendors providing talent management, recruitment, and HR technology solutions, understanding these cross-industry talent migrations becomes crucial. The appointment demonstrates how digital transformation in healthcare requires leadership with proven experience in scaling complex online operations, creating opportunities for vendors who can facilitate such transitions.
