Consultwebs, a Raleigh, N.C.-based digital marketing agency that serves law firms exclusively, has announced that it will offer all U.S.-based employees a $50 stipend and a half day of paid time off if they receive a mammogram in 2026. The benefit, part of the #EmployersThinkPink initiative during Breast Cancer Awareness Month, is designed to encourage employees to prioritize breast cancer screening and early detection.
"Taking care of our employees means giving them time to take care of themselves," said Magnus Simonarson, president of Consultwebs. "Our goal with this initiative is to prioritize their breast health and raise awareness about the importance of routine screenings for early detection."
The announcement matters because it demonstrates how employers can translate awareness into action by removing two common barriers to screening: cost and time away from work. By providing both financial support and paid time off, Consultwebs offers a practical model that other employers can replicate, particularly as Breast Cancer Awareness Month puts a spotlight on early detection.
Breast cancer is one of the most commonly diagnosed cancers in the United States, affecting both women and men. According to Susan G. Komen, an estimated 321,910 women and 2,670 men in the United States will be diagnosed with invasive breast cancer in 2026. The American Cancer Society reports that 1 in 8 women will be diagnosed with breast cancer during their lifetimes.
However, breast cancer mortality has declined substantially. Susan G. Komen reports that the breast cancer mortality rate among U.S. women decreased by 44 percent from 1989 to 2024, with the decline attributed to improvements in treatment and early detection. Although breast cancer is more common among women, men can also develop the disease and are sometimes diagnosed at a later stage. Raising awareness and encouraging people to discuss appropriate screening with their health care providers can help support early detection.
Consultwebs joined the Think Pink initiative after learning that its law firm client, Davis, Saperstein & Salomon, P.C., created the campaign to support one of its case managers who was diagnosed with breast cancer. Early detection saved her life, and the firm began offering time off for mammograms as a company benefit. For Consultwebs, following in their footsteps felt like the right thing to do.
"Our relationship with Davis, Saperstein & Salomon has always been about more than marketing," Simonarson said. "We learn from each other — not only about how we serve our clients, but also about how we operate our companies and support our teams. Their Think Pink initiative is a great example of how our partnership continues to inspire us in ways that go well beyond the work we do together."
The move also highlights the ripple effect of client-agency relationships, showing how a law firm's internal health initiative can inspire a marketing partner to adopt similar policies. For vendors selling into the human resources industry, this example underscores the growing expectation that employers will offer tangible support for employee health and well-being, potentially influencing benefit offerings and workplace culture.
Consultwebs is a digital marketing agency that focuses exclusively on helping law firms across the country get more cases using data-driven strategies built around measurable growth. Founded in 1999 and based in Raleigh, N.C., the agency provides SEO for law firms, AI SEO, paid advertising, social media, video marketing, web design, content development, outreach, and other marketing services.
