Finding Ferdinand, a sister-run beauty brand, has achieved remarkable sales success in its debut retail launch with Credo Beauty, surpassing initial projections by triple digits within just two months of entering the market. The brand, which launched online and in 14 Credo Beauty stores nationwide in March 2025, demonstrated exceptional performance during this initial retail period.
The company's viral black lip balm emerged as one of the top-selling products during the Friends of Credo sale, signaling strong consumer interest in the brand's offerings. Meghan Lim, Credo Beauty's Senior Color Merchant, characterized Finding Ferdinand's launch as 'Best in Class' for its exceptional retail performance.
Founded in 2015 by sisters Nhu and My Le, Finding Ferdinand celebrates its 10-year anniversary this year with a mission of creating vegan, cruelty-free cosmetics. The brand's inspiration stems from the founders' family history, particularly their mother's journey as a two-time cancer survivor, which has deeply influenced their commitment to clean, non-toxic formulations.
Finding Ferdinand distinguishes itself through a comprehensive approach to sustainable beauty. All products are 100% vegan and cruelty-free, with a strong emphasis on sustainable production practices. The brand prioritizes working in small batches and focuses on using recyclable, recycled, or refillable packaging components.
The successful retail launch with Credo Beauty represents a significant milestone for Finding Ferdinand. As a clean beauty retailer known for its comprehensive Credo Clean Standard, Credo Beauty provides an ideal platform for brands committed to ethical and high-performance cosmetics.
Nhu Le, the brand's founder, expressed excitement about the partnership, noting the alignment of values between Finding Ferdinand and Credo Beauty. The collaboration aims to continue building momentum through thoughtful in-store events and developing products that resonate with their customer base.
This successful launch highlights the growing consumer demand for beauty products that prioritize clean ingredients, sustainability, and ethical production. Finding Ferdinand's rapid sales growth suggests a broader shift in the cosmetics industry towards more transparent and environmentally conscious beauty solutions.
For HR vendors serving the beauty and retail sectors, this trend underscores the importance of aligning talent management strategies with sustainability and ethical values. As brands like Finding Ferdinand demonstrate, consumer preference for clean, sustainable products is translating into strong sales performance, which in turn drives demand for skilled workers in formulation, supply chain management, and retail operations. Vendors offering recruitment, training, and HR technology solutions should consider how their offerings support companies navigating this shift toward transparency and eco-consciousness in product development and customer engagement.
