AURORA, IL and CHICAGO, IL–(Marketwire – Apr 12, 2011) – mResource, an award winning mobile recruitment platform, today announced they have partnered with JSTN (Job Search Television Network, Inc.), a revolutionary platform utilizing video, to help organizations attract top talent and convey their employment brand.
Preliminary results show that combining mResource’s mobile environment with JSTN’s leading edge Search Engine Optimized video and multi-channel media recruitment and branding platform, has outperformed traditional recruiting channels with a 30 percent increase in candidate volume and conversions.
“The enhanced technology mResource provides, with their platform, creates the level of full connectivity and metrics JSTN delivers online to all mobile devices. We’re excited to provide this enhanced service which includes video enabled mobile ‘career pages’ as part of our standard offering to our clients and partners,” explains Lindsay Stanton, SVP Sales and Strategy at JSTN. She continues, “JSTN has seen a real increase in traffic off of mobile devices and with the ability to apply and share the video jobs, the platform is a game changer.”
According to YouTube and CTIA, an association within the wireless telecommunication industry, people are watching over two billion videos and sending more than five billion text messages daily. In addition, there are over 300 million mobile phones in the US, with over 90 percent of the population owning one. The partnership brings viral video to any mobile and Internet user seeking career opportunities and information.
“The behavior of the consumer is clearly identifying the preferred communication channels. To add the JSTN video capabilities to the mResource Mobile Talent 2.0 platform will give companies the ability to communicate with candidates through text and video — all from any mobile device, explained Mark Merger, mResource CEO.
“Utilizing a mobile recruiting platform is more than ‘app,’ it’s a matter of combining interactive texting — two-way text conversations, mobile web and video — delivering your website and videos via a mobile device and then integrating the data into existing workflow technology, applicant tracking system and/or HR information system,” explained Mergler. “The partnership between JSTN and mResource can deliver this comprehensive platform.”
About JSTN
JSTN™ – Job Search Television Network is a new multimedia platform that provides entertaining and compelling information about career opportunities in the community. JSTN’s job specific videos, as well as information on the companies behind the job, can be utilized throughout the web, mobile devices and through JSTN’s television network. JSTN’s video provides a compelling way to attract top candidates, and our metrics reports are leading employers to conversion rates that are 3 to 9 times higher than traditional sourcing! Through a unique TV news format, JSTN™ guides jobseekers to the most sought after jobs and lucrative positions in the area. Simply put, JSTN™ is the future of job employment.
About mResource
mResource, winner of the 2010 Top HR Product award, helps companies harness the most powerful medium on the planet. The offering includes the first interactive text and mobile web platform built for mobile web 2.0 enterprise communications including mobile recruiting. This technology solution enables corporations to efficiently communicate with stakeholders and employment candidates through the use of a single platform combining mobile text and mobile web with data capture. Specific applications facilitate employee engagement and recruiting at dramatically lower costs with initial estimates yielding a 30 percent savings over alternative approaches. To learn more or request a demonstration visit us at www.mresourceglobal.com.
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.