In the realm of talent acquisition technology, “social” and “mobile” have historically been seen as two separate yet complementary strategies for recruiting talent. However, times have drastically changed: People now spend more time than ever before engaging with friends and brands on social media, and they are doing it increasingly from a smartphone or tablet.
To help companies better recruit these mobile-savvy candidates, Work4, the #1 Facebook Recruiting Solution, now offers fully-optimized mobile integration as a standard for its popular suite of solutions for social recruiting.
“Mobile recruiting is so much more than just having a mobile-friendly career site, although that is one of the key building blocks of a mobile strategy,” said Work4 Director of Product Matt Brown. “Mobile is about having the flexibility to reach your candidates with your recruiting message in real time–on their time, no matter how and when they find you.”
As mobile web searches overtake searches made from PCs in the next few months, mobile job searches will continue to double yearly. Moreover, according to a recent study by Google, people spend almost 50% of their media time in front of a mobile screen, and up to 81% of their time between multiple screens each day to accomplish tasks like searching the web and using social networks.
Work4’s mobile recruiting technology uses the power of this multiscreen, mobile-optimized approach in order to offer its customers’ candidates a completely seamless recruitment experience. For example, candidates who encounter mobile job ads on Facebook, which is the #1 most-used mobile app in the US, will have the option to save jobs and apply later on another device, directly upload their resumes from Dropbox or LinkedIn, or apply in 1-Click using their Facebook profiles.
Candidates who visit a corporate or Facebook Career Site from a mobile device are automatically redirected to a mobile-optimized jobs list that is fully synced with a company’s applicant tracking system. From there, candidates can search, browse, and save jobs for later, as well as apply directly from their phones and tablets.
The Work4 solutions focus on three mobile pillars to support its customers’ social recruiting success: Social Ads, Social Referrals, and Social Apply.
First, Work4 gives its customers the ability to attract passive talent and spread employer branding or a recruitment message by posting job ads on Facebook for mobile. Facebook ads have already proven to be a high-performing strategy for attracting both consumers and talent, and the ability to redirect mobile visitors to a mobile career site increases the probability that candidates will take action and begin or complete an application right away.
Second, companies can leverage jobs shared by recruiters and employees with Facebook, LinkedIn, and Twitter networks through Social Job Sharing.Work4’s customers have seen 42% of their job views come from mobile devices when jobs were shared through this integrated job distribution and recruiter productivity solution.
Finally, by allowing mobile candidates to apply directly from their devices, even if they encounter a job while away from their desks, companies can increase conversion and discourage application drop off. Currently 23% of apply clicks come from mobile devices across Work4’s customer base, and that number is expected to rise as mobile adoption continues. Social Apply makes application from a mobile device simple, by giving candidates the option to import professional data from their Facebook profiles and upload their resumes directly from Dropbox or LinkedIn.
“At Work4, we’ve seen how ‘mobile’ has become ‘social,’ as candidates take their job searches and career activities with them no matter where they go,” said Brown. “Our mobile integration for our social recruiting suite will give companies the upper hand and an increased ability to reach and attract more of the right talent on any device, at any time. Mobile recruiting on social networks turns everyone into a candidate while increasing organizations’ efficiency with mobile hiring.”
ABOUT WORK4
Work4(TM) powers social recruiting by making everyone a recruiter and everyone a candidate.
We help thousands of companies, including many of the Fortune 500, find, engage, and hire top talent with our all-in-one recruiting solution for Facebook. Work4 allows employers to reach candidates through a Facebook Career Site and on mobile devices, take advantage of social networks to drive employee referrals, and target Facebook’s 1 billion users with intelligent recruiting ads and innovative search tools. Work4 brings cost-effective, efficient sourcing and hiring to the world’s top companies by leveraging the reach and scope of the world’s largest and most powerful social network.
Established in 2010 and backed by top tier investors such as Matrix Partners and Yuri Milner, Work4 has offices in San Francisco and Paris. For more information, please visit our website (www.work4labs.com), Facebook Page (www.facebook.com/work4labs), or Twitter account (@work4labs).