Fully Promoted, a leading promotional products distributor, recently commemorated its 25th anniversary during its annual convention in Fort Worth, Texas. The event not only celebrated a quarter-century of entrepreneurial success but also set the stage for future growth through strategic initiatives and partnerships. Over 200 franchise owners, sales representatives, vendors, and staff from the United Franchise Group gathered for the three-day convention, themed 'Trailblazers,' reflecting the company's innovative and forward-looking ethos.
A highlight of the convention was the announcement of a strategic partnership with the Advertising Specialty Institute (ASI). This collaboration will see Fully Promoted franchise owners becoming early adopters of ASI's ESP+ platform. The platform, featuring AI-powered product searches and custom webstores, aims to streamline sales processes and enhance customer experiences, marking a significant step forward in the integration of technology within the promotional products industry.
CEO Ray Titus's keynote address underscored the importance of sales expansion, strategic pricing, and the pursuit of continuous growth. Titus encouraged franchise owners to embrace challenges and aim for ambitious goals, reinforcing the company's commitment to fostering entrepreneurial success. The convention also served as a platform to honor exceptional franchise owners, with awards such as Mentor of the Year, Humanitarian of the Year, and inductions into the Millionaires Club, highlighting the company's recognition of excellence and community contribution.
With approximately 270 locations globally, Fully Promoted is poised for further expansion, leveraging its comprehensive offerings in branded apparel and promotional products. The company's vision for the next 25 years focuses on supporting entrepreneurs and setting new industry standards, ensuring its position as a leader in the promotional products sector. This convention not only celebrated past achievements but also laid the groundwork for future innovations and successes, demonstrating Fully Promoted's enduring impact on the industry and its stakeholders.
