Kevel has been certified as a Most Loved Workplace by the Best Practice Institute, highlighting the company's commitment to employee-centric practices. The certification resulted from analysis of workplace sentiment through the Love of Workplace Index, which measures elements like respect, collaboration, support, and belonging. This recognition underscores a broader industry trend where organizations prioritizing employee experience gain strategic advantages in talent management.
The certification process involved comprehensive employee surveys conducted by BPI, with Kevel's scores demonstrating strong performance across key metrics. James Avery, Kevel's CEO and Founder, explained the company's philosophy centers on treating employees as adults with respect, positive intent, and transparency. This approach manifests in practices like regular all-hands meetings where financial information is openly shared and continuous growth conversations that keep employees informed and engaged.
Kevel's remote-first environment enables flexibility and autonomy, while the company's focus on internal promotion ensures employees have opportunities to reach their full potential. Louis Carter, founder and CEO of BPI, praised Kevel's achievement, noting that organizations placing employee well-being at their center create more sustainable business models. Carter's research, detailed in his book 'In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace', identifies key areas organizations must address to become highly respected workplaces.
For HR vendors and industry professionals, Kevel's certification signals important market shifts. Organizations investing in employee experience programs create more resilient workforces with higher retention rates and productivity levels. The Most Loved Workplace framework provides measurable standards for assessing workplace culture, offering vendors new opportunities to develop assessment tools, training programs, and consulting services aligned with these emerging benchmarks.
The certification validates Kevel's people-first approach as a competitive differentiator in attracting and retaining talent. As organizations increasingly recognize the connection between employee satisfaction and business performance, HR vendors must adapt their offerings to support these evolving priorities. Kevel's example demonstrates how transparent communication, development opportunities, and respectful treatment create environments where employees thrive, ultimately driving organizational success in competitive markets.


