Lenzing AG has appointed Milena Ioveva as Vice President Corporate Communications, Sustainability, Investor Relations and Public Affairs, a newly created position that reflects the company's strategic priorities in global market positioning and sustainability leadership. The appointment positions Ioveva to report directly to CEO Rohit Aggarwal from her base in Austria.
The consolidation of these critical functions under one leadership role underscores Lenzing's commitment to integrated stakeholder engagement and advancing its sustainability agenda. Ioveva brings over 20 years of experience in driving business transformation, capital markets engagement, and sustainability initiatives, making her particularly suited for this multifaceted position. Her background includes serving as Company Spokesperson at PORR AG, where she led Group Communications, Strategy, Investor Relations, and Sustainability functions.
CEO Rohit Aggarwal emphasized the strategic importance of this appointment, stating that effective communication with all stakeholders will be paramount as Lenzing continues to evolve its international business. Ioveva's proven track record in driving value during transitions and her expertise in capital markets and strategic positioning are expected to be instrumental in realizing the company's ambitious vision. The appointment comes at a time when Lenzing is implementing its science-based climate action plan, which includes significant greenhouse gas emission reductions by 2030 and a net-zero target by 2050.
Ioveva expressed enthusiasm for joining a company at the forefront of responsible fiber innovations, viewing the role as an opportunity to broaden Lenzing's impact in a rapidly evolving global landscape. She highlighted the privilege of working with a talented team to pioneer solutions that deliver greater value, efficiency, and sustainability. The Lenzing Group, known for its TENCEL™, LENZING™ ECOVERO™, VEOCEL™, and REFIBRA™ trademarks, reported 2024 revenue of EUR 2.66 billion and employs 7,816 people worldwide.
This leadership restructuring demonstrates how companies in the sustainable materials sector are increasingly integrating communications, sustainability, and investor relations functions to address complex market demands and stakeholder expectations. The move aligns with Lenzing's business model that extends beyond traditional fiber production to develop innovative products along the value chain and support the textile industry's transition from a linear to a circular economy. For HR vendors serving this sector, this trend signals growing demand for professionals with cross-functional expertise who can bridge traditional corporate silos and drive integrated strategies that align with both business objectives and sustainability imperatives.
