LoLo Care, a new home care platform, has officially launched in Wake County, North Carolina, on September 3, 2026, aiming to disrupt the traditional home care agency model with a tech-enabled marketplace that connects families directly with independent caregivers. The company's entry into the Raleigh, Durham, and Chapel Hill market comes at a time when the demand for non-medical support services is surging, driven by an aging population and the increasing complexity of family caregiving.
The platform offers families the ability to book caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that often require four-hour minimums and impose high markups, LoLo Care allows bookings starting at one hour for a flat rate of $30 per hour, with $27 going directly to the caregiver. Families can review detailed caregiver profiles, including experience, ratings, and background-check status, before making a selection, providing a level of transparency that is often lacking in the industry.
Charles Petrini-Poli, Co-Founder and CEO of LoLo Care, emphasized the platform's mission: “LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips. Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The launch is strategically timed. By 2030, all Baby Boomers will be 65 or older, and according to AARP and the National Alliance for Caregiving, one in four adults already serves as a caregiver. Geographic distance among family members has made coordination more challenging, often leaving adult children to act as full-time care managers. LoLo Care's central family coordination hub allows relatives to share calendars, invite members, and review visit notes from caregivers, providing shared visibility after each visit. This feature addresses a critical pain point for families who struggle to stay informed about the care their loved ones receive.
The company reports over 300 caregivers have already joined the platform. While it does not promise same-day service, most assistance can be arranged within a few hours. The service is currently exclusive to Wake County, but the company has stated this is the first step in a nationwide expansion.
Traditional agency models often rely on manual coordination and high overhead, leading to waitlists and high margin extraction, according to the company. LoLo Care aims to offer a more affordable alternative with tech-enabled infrastructure to bridge the gap. “LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” Petrini-Poli reiterated, emphasizing the platform's mission to make aging at home stress-free, dignifying, and transparent.
For human resources vendors, the emergence of platforms like LoLo Care signals a shift in the home care workforce dynamics. By directly connecting caregivers with families, these marketplaces may impact how care workers are sourced, compensated, and managed. The platform's model could influence HR practices in the broader care economy, as independent caregivers become a more significant segment of the workforce. Additionally, the emphasis on technology and transparency may set new expectations for how care services are delivered and monitored, potentially affecting training, compliance, and benefits considerations for HR professionals in the industry.
As the demand for home care continues to rise, LoLo Care's entry into the market represents a notable development in the effort to address structural supply gaps and provide more flexible, affordable options for families. The company's focus on empowering families and caregivers alike may pave the way for future innovations in the sector. For more information or to book care, visit https://carelolo.com.
