As Americans observed Veterans Day on November 11, Nutritional Products International (NPI) Founder and CEO Mitch Gould is urging the public to recognize the men and women who have served in the U.S. Armed Forces not just on the holiday, but throughout the year. Gould, whose career spans more than 35 years in retail distribution, manufacturing, and brand development, said the qualities demonstrated by veterans—discipline, perseverance, teamwork, and commitment—are the same values that define strong leaders in business and society.
"Veterans Day is an opportunity to thank the men and women who answered the call to serve our country," Gould said. "Their courage, dedication, and willingness to put service above self deserve our respect and gratitude, not just today, but throughout the year." The observance, held annually on November 11, honors all who have served in the U.S. military.
Gould’s perspective is informed in part by relationships explored in his recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story. The book reflects on his path from a Brooklyn upbringing to building partnerships with major retailers, athletes, entertainers, and consumer brands across the United States. Among the relationships detailed are those with individuals whose backgrounds include military service, intelligence, and security operations. Through these experiences, Gould said he gained a deeper appreciation for the discipline, preparation, leadership, and commitment required of those who serve in demanding environments.
That appreciation has practical implications for the business community, Gould argued. Veterans continue to make meaningful contributions to American society long after their military service ends, bringing their experience, leadership, and dedication to businesses, families, and communities across the country. "Whether veterans are building businesses, raising families, mentoring others, or serving their communities, their contributions continue to make America stronger," he said. "We owe them our gratitude and respect."
Gould’s own company, Nutritional Products International, is a global brand management and distribution firm based in Boca Raton, Florida. Through its proprietary Evolution of Distribution® platform, NPI helps domestic and international health, wellness, sports nutrition, and personal care brands enter and expand in the U.S. marketplace. The company provides an integrated approach to retail sales, distribution, logistics, regulatory support, and marketing. Gould’s career has included helping launch and expand brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe’s.
The timing of Gould’s message carries weight beyond the holiday itself. With veterans increasingly transitioning into civilian careers, his emphasis on the leadership and discipline they bring to the private sector highlights a talent pool that businesses often overlook. By drawing a direct line between military service and entrepreneurial success, Gould’s remarks underscore a broader case for hiring and honoring veterans year-round—not only as a gesture of gratitude but as a strategic advantage for companies seeking resilient, mission-driven leaders. For HR vendors, this signals an opportunity to develop tools and programs that help employers tap into veteran talent, from skills translation and onboarding to leadership development, and to position veteran hiring as a core component of talent strategy rather than a seasonal gesture.
