Onsite Wellness Group has announced two significant additions to its senior leadership team, appointing Sarah Snow as Vice President of Marketing and Stone Crandall as Chief Marketing Officer, effective November 2024. These strategic hires aim to support the company's continued growth and strengthen customer engagement initiatives across its family of brands, which includes Onsite Workshops, Milestones, Onsite Adventures, and several other emotional wellness and hospitality programs.
Janet McDonald, CEO of Onsite, expressed enthusiasm about the new hires, highlighting their combined expertise in communication, marketing strategy, innovation, and storytelling. Miles Adcox, Owner and Chairman, emphasized the executives' proven track records in delivering exceptional outcomes amid industry disruption and changing consumer behavior. These appointments signal Onsite's commitment to innovation and expansion in the mental wellness field at a time when demand for such services continues to rise.
Stone Crandall brings extensive experience as a seasoned Chief Marketing Officer, with a career marked by driving innovation and delivering results across various industries. His strategic approach and creative vision have previously fueled growth and deepened loyalty for notable brands such as Magnolia, Sun Bum, and Uncommon James. In his new role, Crandall aims to expand Onsite's impactful work, creating a ripple effect of transformation that reaches a global audience through enhanced marketing initiatives.
Sarah Snow, recognized by Fast Company as one of the Top 100 Most Creative People in Business, joins Onsite with over 12 years of experience in social video expertise. Her strategies have garnered more than 1 billion organic social video views and supported entrepreneurs in elevating their personal brands through viral video campaigns. Snow's background includes serving as the former Director of Audience Development for Wisdo Health and CEO of Snow Media Productions, providing her with valuable experience in the mental health and wellness sectors that directly aligns with Onsite's mission.
The importance of this leadership expansion extends beyond Onsite itself, as mental health and wellness continue to gain prominence in public discourse. Companies like Onsite play a crucial role in providing accessible and effective resources for personal growth and emotional well-being. The addition of Snow and Crandall to the team positions Onsite to enhance its marketing strategies, potentially reaching a broader audience and making mental wellness resources more accessible to those in need through digital platforms and innovative outreach.
With their combined expertise in marketing, creativity, and digital strategies, Snow and Crandall are expected to align with Onsite's mission to design and deliver transformational experiences that optimize life and build meaning into the human experience. Their appointments come at a time when the demand for mental health services and personal development programs is particularly pronounced, following global challenges that have highlighted the importance of emotional well-being for individuals and organizations alike.
As Onsite Wellness Group moves forward with its strengthened leadership team, the company is well-positioned to expand its impact in the mental wellness and hospitality sectors. The integration of innovative marketing strategies and creative approaches under the guidance of Snow and Crandall may lead to new program developments, enhanced digital offerings, and increased accessibility to Onsite's transformational experiences. For HR vendors serving this industry, these developments signal potential new partnership opportunities and market expansion as Onsite strengthens its digital presence and program offerings through platforms like experienceonsite.com and experiencemilestones.com.
