HR.com has formed a new advisory board for its State of Employer Branding 2025 study, assembling industry-leading experts to shape future employer branding strategies. This initiative addresses the competitive job market where businesses seek effective methods to attract and retain top talent. The advisory board, comprising veterans and thought leaders from various sectors, will collaborate with HR.com's HR Research Institute to develop practical, actionable strategies for HR teams. Their expertise focuses on helping HR professionals align company culture and values with recruiting efforts, enhancing connections with high-caliber talent.
The newly appointed State of Employer Branding 2025 Advisory Board includes notable figures such as Kylie Denk, Employer Brand Manager at Index Exchange; Rachel Duran, Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise; Danica Ferrell, Recruitment Marketing Lead at MetLife; Dennis Mercier, Associate Director of Employer Branding & Recruitment Marketing at Biogen; and Marta Riggins, Strategic Consultant for Employer Brand & Employee Engagement. HR.com CEO and Chief Instigator, Debbie McGrath, emphasized the initiative's importance, stating that a strong employer brand is essential in today's talent market, with company culture playing a crucial role in shaping that brand. Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message resonates with desired talent.
The research findings will be published in a comprehensive report offering detailed insights and recommendations for HR professionals. A condensed two-page infographic will provide a quick reference for key points. HR.com will host a virtual event on January 16, 2025, featuring sessions from subject matter experts in employer branding. This study builds upon previous research, including the HR.com's State of Employer Branding and Recruitment Advertising 2024 report, reflecting the rapidly evolving landscape of employer branding and its growing importance in talent acquisition and retention strategies.
The HR Research Institute, powered by HR.com, has established itself as one of the most productive and respected HR research institutes globally. It regularly publishes high-quality reports across a wide array of HR topics, helping more than 2 million HR professionals and their organizations make strategic decisions based on informed research. As companies navigate challenges in attracting and retaining top talent, insights from the State of Employer Branding 2025 study are expected to be invaluable. By focusing on integrating company culture, digital media, and performance metrics in employer branding strategies, this initiative aims to equip HR professionals with tools and knowledge for success in talent management.
For HR vendors, this development signals shifting priorities in the industry toward data-driven, culturally aligned branding approaches. The advisory board's composition across sectors like technology, healthcare, and finance indicates broad applicability of findings, potentially influencing product development and service offerings. The emphasis on practical strategies suggests vendors may need to adapt solutions that facilitate seamless integration of branding with recruitment processes. The upcoming report and virtual event offer opportunities for vendors to align their offerings with emerging best practices, ensuring relevance in a market where employer branding increasingly dictates talent outcomes. The study's focus on metrics and digital media highlights areas where vendor innovation could drive competitive advantage, as organizations seek measurable returns on branding investments.
