Onsite Wellness Group, a mental wellness and hospitality company, announced the addition of two key executives to its senior leadership team. Sarah Snow will join as Vice President of Marketing and Stone Crandall as Chief Marketing Officer, effective November 2024. These appointments are aimed at supporting the company's continued growth and enhancing customer engagement across its family of brands.
Janet McDonald, Onsite's CEO, expressed enthusiasm about the new hires, highlighting their combined expertise in communication, marketing strategy, innovation, creativity, and storytelling. She emphasized that their operational excellence to drive results makes them timely additions to lead the company into its next phase of growth and success.
Miles Adcox, Onsite's Owner and Chairman, praised Snow and Crandall for their proven track records in delivering exceptional outcomes amidst industry disruption and changing consumer behavior. He noted their deep passion for the company's mission and their alignment with Onsite's core cultural tenets.
Stone Crandall brings a wealth of experience as a seasoned Chief Marketing Officer with a history of driving innovation and delivering results across various industries. His career is marked by a strategic approach, creative vision, and performance-driven mindset. Crandall has successfully led marketing efforts that fueled growth and deepened loyalty for notable brands such as Magnolia, Sun Bum, and Uncommon James.
Expressing his enthusiasm for the new role, Crandall stated, "I'm truly honored to step into the role of Chief Marketing Officer at Onsite. The mission of emotional wellness and transformation speaks to me on a deeply personal level." He emphasized the rarity of finding an organization where purpose and impact are so closely intertwined and expressed his excitement about contributing to Onsite's impactful work.
Sarah Snow joins Onsite as a social video expert and entrepreneur with over 12 years of experience and more than 1 billion organic social video views to her credit. Recognized by Fast Company as one of the Top 100 Most Creative People in Business, Snow has a proven track record in elevating personal brands through engaging viral video campaigns. Her experience includes roles as the former Director of Audience Development for Wisdo Health and CEO of Snow Media Productions, providing her with valuable insights into the mental health and wellness sectors.
Snow shared her enthusiasm for the new position, stating, "The opportunity to work with Onsite is an absolute dream. As someone passionate about helping others find healing through deep inner work, I could not be more excited to join Onsite and its family of brands as VP of Marketing." She expressed her commitment to expanding Onsite's reach and helping more people access tools and support for lasting change in their lives.
These strategic appointments come at a crucial time for Onsite Wellness Group, which offers a range of emotional wellness and hospitality initiatives both in-person and digitally. The company's family of brands includes Onsite Workshops, Milestones, Onsite Adventures, Onsite Entertainment, The Onsite Foundation, Onsite Digital, Miles Adcox, Human School, Orchard Hill, and The Oaks.
Onsite's services cater to an international client base through transformational emotional wellness experiences that combine therapeutic, wellness, and personal-development expertise with their signature healing hospitality. The company's mission focuses on designing and delivering transformational experiences that optimize life and build meaning and value into the human experience.
With the addition of Snow and Crandall to its leadership team, Onsite Wellness Group is poised to enhance its marketing strategies, expand its reach, and further solidify its position as a leader in the emotional wellness and hospitality industry. Their expertise is expected to drive innovation, deepen customer engagement, and support the company's mission of transforming lives through meaningful experiences and personal growth initiatives.
