Associated Asset Management has achieved certification as a Great Place To Work for the second consecutive year, with 85% of its employees affirming it as a great workplace in the latest survey. This recognition, awarded by the global authority on workplace culture, is based entirely on direct employee feedback about their experience. For vendors operating in the human resources and talent management sector, this development underscores the tangible business value of investing in employee-centric cultures.
The certification process administered by Great Place To Work evaluates leadership behaviors proven to drive strong business results, employee retention, and innovation. Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work, emphasized that this certification is the sole official recognition earned through the real-time feedback of employees regarding their company culture. She stated that by successfully earning this recognition, it is evident that AAM stands out as one of the top companies to work for.
For HR industry vendors, the implications of such certifications are significant. Research from Great Place To Work indicates that job seekers are 4.5 times more likely to find an outstanding boss at a Certified great workplace. Furthermore, employees at Certified organizations are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly, receive a fair share of the company's profits, and have equal opportunities for promotion. These metrics translate directly into competitive advantages in talent acquisition and retention, critical concerns for any business.
Amanda Shaw, President of AAM, noted that being certified for the second year is incredibly rewarding and reflects the culture built together with employees at the heart of everything the company does. AAM's operational commitment is reflected in its focus on wellness, growth, and opportunity. The company offers a comprehensive benefits package and wellness initiatives designed to support healthy lifestyles while helping employees reduce monthly health insurance costs. It also prioritizes professional development by investing in internal training, external education, and industry certifications, while encouraging career advancement through internal promotion opportunities.
The strategic importance for HR vendors lies in the certification's role as a market signal. It communicates to potential employees and clients that an organization fosters a high-trust environment, which can enhance recruitment, retention, and overall business performance. In a competitive industry where talent is a primary asset, such external validation provides a measurable differentiator. The repeat nature of AAM's certification suggests a sustained, systemic commitment to culture rather than a one-time initiative, indicating long-term stability and employer brand strength. For vendors selling into HR, understanding these dynamics is crucial for advising clients on talent strategy and for benchmarking their own organizational practices against recognized standards of excellence.
