Dark Horse CPAs, an accounting and tax firm serving small businesses across the United States, has promoted Chris Ries, CPA, from Associate Principal to Principal. Ries completed the firm's Principal Accelerator Program and now joins a growing group of Principals building independent practices within the Dark Horse CPAs platform.
The path to Principal required a meaningful shift from pure client service to deliberate practice ownership. While Dark Horse provides administrative infrastructure, sales training, lead generation, and operational support, Ries acknowledged that the responsibility of shaping a practice ultimately falls on the Principal.
“There's a lot more that goes into running a practice than just serving clients' tax and accounting needs,” said Ries. “The first few months required a lot of soul-searching and getting clear on what kind of work I actually wanted to do, instead of just taking on everything that came my way. That process was challenging, but it's also what made it rewarding.”
For Ries, the most significant aspect of the experience has been the people behind the model. He credits Dark Horse's leadership team and peer community as a defining distinction from traditional partnership structures.
“Running your own practice can be lonely, especially in a profession where no one person can realistically know everything,” Ries said. “Here, leadership is focused entirely on supporting Principals and Accelerators, not splitting their attention across client work. That changes everything. When Principals are supported, clients are better served. On top of that, the community of Principals and Accelerators is genuinely collaborative. People want to see each other succeed, and they show up to help.”
One unexpected discovery Ries made during the Accelerator Program was that lead flow was not the primary obstacle he had anticipated. “I worried there wouldn't be enough opportunities coming in,” he said. “Instead, the real work was figuring out who I wanted to serve and how I wanted to serve them. Learning to say no to opportunities that didn't fit was something I didn't expect, but it's what allowed me to build a practice aligned with my goals.”
Ries expressed enthusiasm for the flexibility and autonomy that comes with Principal ownership. “There's no pressure to chase arbitrary growth targets,” he said. “My focus is building a practice that fits my life, my priorities, and the clients I want to work with. The vision will evolve, and that's okay. Having the freedom to make those decisions, with Dark Horse's support, is what makes this work.”
Chase Birky, CEO and co-founder of Dark Horse CPAs, recalled his initial skepticism about Ries. “When our Chief Revenue Officer, Justin Kurn, brought Chris to a third-round interview and told me how long he'd been in public accounting, I told him to cancel it because I thought there was no way he could be ready for this job at this point in his career,” said Birky. “Justin persisted to advocate for him so, eventually, I gave in. And, I'm so glad I did. It was immediately apparent that he knew his craft and had great mentors that invested in him along the way. The rest is history as he's been exactly the caliber of CPA we came to learn about in those interviews and has continued to grow his skillset in ways that benefit his clients.”
The Dark Horse Principal Accelerator Program is designed for entrepreneurially minded CPAs who want to build a scalable book of business without starting from scratch. Dark Horse provides resources, technology, and operational support, including training on its proprietary tech stack, sales coaching, and access to professional staff. Upon successful completion, Accelerators can become equity Principals. More information is available at abetterway.cpa. Dark Horse CPAs is based in Cardiff, California, and offers integrated tax, accounting, and CFO services. Learn more at darkhorse.cpa.
