The options trading market has experienced a remarkable surge, with average daily volumes in US options reaching 44 million contracts in 2023, up from 41 million in 2022 and more than doubling since 2019, according to the Options Clearing Corporation (OCC). This growth reflects a significant shift in the investment landscape, as options trading—once considered the domain of sophisticated investors and wealth managers—becomes increasingly accessible to retail investors.
Several factors have contributed to this expansion, including increased public adoption of trading, industry innovations, and enhanced product offerings. The complexity that previously deterred individual investors from engaging in options trading is diminishing, paving the way for broader adoption and usage in the coming years.
One key driver has been product innovation, particularly in weekly index options. Cboe Global Markets (BATS: CBOE) has played a pivotal role, expanding its offerings since introducing Friday-expiring weekly SPX options in 2005 to include expirations on every trading day. This expansion has fueled the rise of zero-day-to-expiration (0DTE) trading, where options contracts expire at the end of the current trading day.
The popularity of 0DTE options has grown substantially, with the Financial Industry Regulatory Authority (FINRA) reporting a 60% increase in opening 0DTE options positions between January 2022 and January 2023. For retail customers, this increase was even more pronounced at approximately 75%.
The rise in retail investor participation can be attributed, in part, to improved access to data and educational resources. Social media platforms like Reddit have raised awareness about options' utility, while broker-provided education has helped expand options trading by giving individuals the confidence and knowledge to incorporate options into their investment strategies.
Recognizing the importance of education in responsible options trading, Cboe offers The Options Institute, an educational platform catering to both beginners and professional traders. This resource provides comprehensive courses and tools to help investors navigate options trading complexities effectively.
As the options market continues to evolve, it is becoming an increasingly important tool for investors to enhance and protect their portfolios, as well as speculate on market events. The ongoing expansion of knowledge among individual investors, coupled with industry developments to meet increased trade demand, suggests that options will play a growing role in helping investors navigate various market conditions.
This trend reflects a broader shift in financial markets, where sophisticated investment tools are becoming more accessible to a wider range of investors. As the market evolves, it will be crucial for investors to stay informed and educated about these complex instruments to make responsible investment decisions.

