How Did Revising Your Employer Branding Strategy Impact Talent Acquisition?
In the competitive landscape of talent acquisition, a robust employer branding strategy can be a game-changer. We gathered insights from seven industry leaders, including CEOs and a CMO, to understand the impact of employer branding on hiring. From decreasing time-to-hire to attracting passionate professionals, these experts share specific outcomes that underscore the transformative power of employer branding.
- Enhanced Employer Branding Decreases Time-to-Hire
- Social Media Boosts Quality Candidate Pipeline
- Cultural Showcase Attracts Top Talent
- Strong Employer Brand Reduces Hiring Costs
- Transparency Improves Time-to-Hire and Retention
- Compelling Branding Attracts and Retains Talent
- Community Focus Attracts Passionate Professionals
Enhanced Employer Branding Decreases Time-to-Hire
The recent years have showcased that employer branding strategy is dynamic and needs adjustments more frequently than in the past.
We have seen among the users of Teamdash recruitment software that employers and talent teams are acknowledging the importance of employer branding more than ever, and this also means tracking performance and making changes to their career pages more often. There is much more personalization and tailoring for each job opening than in previous years. Recruiters and TA teams have clear benchmarks and goals for their strategies and are constantly optimizing the visuals, copy, and setup on their career sites.
As a result, employer brands that are up-to-date have decreased their time-to-hire by 20% and seen an increase in qualified applicants (40-50%, depending on the position).
Marie Evart
Co-Founder & Community Manager, Teamdash
Social Media Boosts Quality Candidate Pipeline
Revising our employer branding strategy has greatly impacted our talent acquisition results in the best way! We have considerably increased our talent acquisition-focused social media post frequency, which has allowed us to better tell our story and truly paint the picture of why we are the employer of choice.
We have also acquired local and national Top Workplaces awards, gone live with a new career webpage, developed a military-specific sourcing program, strengthened our Glassdoor and Indeed pages where we regularly publish routine company updates, and have begun using a new Applicant Tracking System with enhanced job ads.
Together, these efforts have afforded us a much better candidate pipeline, comprising more and better-qualified candidates.
Kayla Davis
Employer Branding Specialist, Advocate Construction
Cultural Showcase Attracts Top Talent
When it comes to employer branding, I never really paid much attention until recently. In the past, our company had a very traditional approach to talent acquisition. We would post job openings on various job boards and wait for resumes to come in. This method was not only time-consuming, but it also resulted in a large pool of candidates that were not necessarily the best fit for our company culture.
When we decided to revamp our employer branding strategy, we focused on showcasing our company culture and values, rather than just job openings. We started by creating a strong presence on social media platforms and sharing content that highlighted our team’s accomplishments, events, and day-to-day activities.
This shift in our approach had a significant impact on our talent acquisition results. We saw an increase in the number of qualified applicants and a decrease in the time it took to fill open positions. Our company also received recognition for our unique and engaging employer brand, which helped attract top talent in the industry.
One specific outcome that stands out is when we were recruiting for a new marketing manager. In the past, it would take us several weeks to find a suitable candidate. However, with our revised employer branding strategy, we were able to fill the position within two weeks with a highly qualified and passionate individual who was a perfect fit for our company culture.
Justin Turner
Founder & CEO, Turner Home Team
Strong Employer Brand Reduces Hiring Costs
Revamping our employer branding strategy at New Horizon Home Buyers significantly boosted our talent acquisition efforts.
By emphasizing our company culture, growth opportunities, and employee benefits, we attracted top-tier candidates aligned with our values. As a specific outcome, our time-to-hire reduced by 25%, and we witnessed a 15% increase in the quality of applicants. According to LinkedIn, organizations with strong employer brands see a 50% reduction in cost per hire and a 1-2 times faster time-to-hire.
Erik Wright
CEO, New Horizon Home Buyers
Transparency Improves Time-to-Hire and Retention
Revamping our employer branding strategy had a profound impact on our talent acquisition efforts. By focusing on transparency and showcasing our company culture, we attracted top-tier candidates who aligned with our values.
One specific outcome was reducing our time-to-hire by 20%, as we were able to efficiently engage with candidates who were genuinely enthusiastic about joining our team. Moreover, our retention rate improved significantly, with employees feeling more connected to our brand and mission from the outset.
Bennett Heyn
CEO, Sell House Columbus Ohio
Compelling Branding Attracts and Retains Talent
Revising an employer branding strategy can have a significant impact on talent acquisition results. A strong employer brand not only attracts top talent but also helps in retaining existing employees and building a positive reputation for the company. A well-defined and communicated employer branding strategy can attract top talent to the organization.
When a company has a strong employer brand, it becomes an attractive place to work for potential candidates. This can lead to receiving a higher number of quality applications from candidates who are genuinely interested in working for the company. Having a clear and compelling employer brand also helps in differentiating the company from its competitors. It showcases the unique culture, values, and opportunities that the company has to offer, making it stand out in a competitive job market.
A strong employer brand not only attracts new talent but also helps in retaining existing employees. When employees feel proud to be associated with the company and its values, they are more likely to stay longer and contribute positively towards the organization’s success. A positive employer brand can also create a sense of loyalty and commitment among employees. They feel invested in the company’s success and are more likely to go above and beyond their roles to contribute towards its growth.
Linda Chavez
CMO, Eazy House Sale
Community Focus Attracts Passionate Professionals
Revising our employer branding strategy greatly impacted talent acquisition results for our Northern Alabama personal injury law firm.
By highlighting our commitment to community involvement and client-centric approach, we attracted top talent passionate about serving our local community. This shift led to a notable increase in qualified applicants for legal positions within our firm. With a stronger employer brand emphasizing our values and mission, we’ve successfully recruited skilled professionals dedicated to advocating for injury victims in Northern Alabama.
Hunter Garnett
Personal Injury Lawyer, Managing Partner, Decatur Personal Injury Lawyers
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