Only 37% of human resource (HR) professionals reveal that their organizations have a well-known and intentionally cultivated employer brand, and those without a strong brand could be harming business without realizing it. In this time of global crisis, it may be concerning to hear that more than one in four HR professionals actually believe their organization’s efforts to reflect social responsibility in their employer brand are dismal or below average.
The free research report, The State of Employer Branding and Recruitment Advertising 2020, is now available for download. HR.com’s Research Institute conducted the study of HR professionals to better understand the state of employer brand today in business and how to build a compelling brand to help attract and retain the best possible talent.
The study defines employer brand as the brand that an organization communicates as its identity to current and, especially, potential employees. Recruitment advertising is the process by which organizations market and advertise job openings.
HR departments may have their work cut out for them as 30% believe that the HR team as a whole has responsibility for the employer brand, while 28% say the marketing team as a whole does. But the most widely selected way of managing the employer brand is through a joint team made up of both HR and marketing professionals, who benefit by joining their areas of expertise.
“We’re realizing now that organizations must take particular care to safeguard their brands in stressful and unpredictable times. After all, serious missteps with this may long be remembered after a period of crisis,” stated Debbie McGrath, Chief Instigator and CEO of HR.com. “So, it is worrisome that even before the emergence of the COVID-19 pandemic, many companies were struggling to cultivate an excellent employer brand.”
Download the full report which includes details on twelve key takeaways to help HR departments examine how to build a compelling employer brand to help attract and retain the best possible talent.
About HR.com and the HR Research Institute
HR.com’s HR Research Institute helps HR departments keep their finger on the pulse of HR! HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.75 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance (that many people can’t be wrong!). Offerings include the largest network of HR executives, leading-edge industry research from the HR Research Institute, 13 monthly HR-themed epublications, innovative HR education including 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, as well as helpful HR tools and legal compliance updates. HR.com has the largest knowledge base of HR practices globally and offers unparalleled training and networking for HR professionals all over the world… 24/7… 365 (just in case you can’t get enough HR). Visit www.hr.com/featuredresearch to download research (always free) and to maximize HR potential. #hrresearchinstitute