Find Out from the Experts at Arbita How to Use SEO to Drive Recruiting Success

Minneapolis, MN – November 24, 2009 – For some in recruiting, Search Engine Optimization (SEO) is just another acronym in the already jargon-laden industry. For Arbita, a leading provider of recruitment marketing technology, media planning and consulting services, SEO is a proven tactic that has been around for years. SEO is known to increase online sales for businesses and can be incorporated into a company’s recruiting strategy to increase applicant traffic to corporate career sites. To help you discover what you need to know about SEO, Arbita invites you to download its white paper, “What Do C-Level Executives Need to Know About SEO?”

“Many companies still regard SEO as a mystery, but with the proper direction, you will see that it isn’t rocket science,” said Nicole Bodem, Director of Search Engine Marketing, Arbita. “However, successful SEO use is vital to your company. Companies that download our paper will take the first step toward unraveling this mystery.”

In the Arbita paper, you will learn:
– Five key elements to SEO success: What are the only five principles you need to know about SEO?
– Pros and cons of SEO: How SEO can be a very cost effective marketing method, but it isn’t an all-encompassing fix.
– Myths and realities of SEO: Can a service provider guarantee a first-page ranking?
– Five questions to ask a potential SEO vendor: Separate the contenders from the pretenders with these questions.

The paper’s author, Nicole Bodem, has seven years of search marketing experience and has consulted in the areas of PPC, SEO, usability, visitor experience, website design and corporate career site and job content optimization. She is a contributing author at and has authored many search marketing articles including the HR search marketing blog that regularly covers SEO and marketing issues as they relate to the recruiting space.

Now is the time to develop your SEO strategy. Download Arbita’s white paper, “What C-Level Executives Need to Know About SEO,” and get started today!

For more information about Arbita, visit

About Arbita
Since 1993, Arbita has been connecting leading employers with the best talent on the Internet, all over the world. Our recruitment marketing technology, media planning and consulting services have been developed with the belief that every client deserves a partner with their best interests at heart. Arbita is based in Minneapolis, MN and on the Web at

Media Contact:
George LaRocque
Executive Vice President Sales and Marketing
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(612) 278-0048

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