Article Explains Web 2.0 Search Engine Marketing and PR Campaigns

CAPITOLA, Calif. / April 28, 2010 — Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still get overlooked without consistent marketing and PR activities.

That’s the focus of the latest SEO white paper from It explains Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. Last in a three-part series, it’s titled “Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO.”

The complimentary paper is available from, the high-tech marketing service for companies that sell to HR and benefits professionals. “New media” tactics are explained such as search-optimized press releases, direct e-mail marketing, podcasts, webcasts, blogging and more. Social networking vehicles such as Twitter, LinkedIn, Facebook, online directories and syndicated content are also examined.

It’s all designed to help HR vendors increase their Internet visibility, Web traffic and maintain high search engine rankings that translate to increased sales leads.

“If your company has already invested in SEO and created a great marketing Web site with interesting content, then you’re ahead of most competitors,” said Kevin Grossman, president of “However, stopping here will not guarantee continued page one rankings on the big search engines. In fact, your rankings are likely to plateau or even drop off.”

“By suspending marketing you create serious gaps in your pipeline of sales prospects,” Grossman added. “That’s something you can’t just kick-start when good times return.”

The complimentary article is available to download at:

About, a service of Fisher Vista LLC, is the number one Internet marketing and media visibility service in the human resources industry. Since 2000, nearly 700 human resource suppliers have used to generate publicity, website traffic, sales leads and improved search engine rankings.

Media Contacts:

Kevin Grossman, president

Elrond Lawrence, media relations


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.