Enhances Lead Referral Program for Human Resource Vendors

CAPITOLA, Calif. / July 27, 2010 —, the most widely used online marketing and public relations service in the human resources industry, has introduced key enhancements to its Lead Referral Program.

The exclusive program delivers qualified sales leads to human resource vendors each month. With the latest upgrade, leads are automatically posted to a new database on the vendor’s account where they can manage their leads or export them to the customer relationship management (CRM) tool of their choice.

Leads are generated from surveys completed by HR managers and decision-makers who order the popular HR Vendor Phonebook, available at Completed survey data include an HR professional’s contact information, their budget, the HR products or services they currently use and what they intend to purchase during the next 12 months.

HR professionals can also opt-in to be referred to a select group of sponsoring vendors and suppliers. Those vendors who sign-up for the Lead Referral Program receive permission to contact these leads for the product or service categories they list. also introduced a new feature on its HR Directory called HR Benchmarking Data, which allows human resource professionals to view the budget priorities of other companies for various products and services, as well as what tools they currently use. Based on completed surveys, this data allows HR professionals to quickly see which HR products are most popular with other companies of similar size.

“It’s a win-win-win scenario,” said Jonathan Goodman, vice president of sales at “HR professionals value the resource provided by the vendor phonebook, while sponsoring HR vendors value exposure and timely sales leads. And the HR community as a whole benefits from immediate access to the latest industry benchmarking data.”

About is a division of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare industries. Through its marketing and public relations services, has worked with over 700 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

Media contact:
Elrond Lawrence, APR
Fisher Vista media relations


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.