Enhances Social Networking Features to Companys Key Databases

Capitola, Calif. – Nov. 19, 2009 —, the premier online marketing and public relations service in the human resource industry, announced key social networking enhancements to its HR blogs and media outlets databases.

The blogs database, one of eight informational databases available on, tracks the most influential human resources blogs across all sectors of HR, including top HR technology, benefits, training, recruitment and legal blogs. HRmarketer re-designed the blogs database and added convenient RSS feed capability. HRmarketer tracks hundreds of HR blogs and the RSS feeds make it easier for HR vendors to manage the large amounts of information posted to the blogs on a daily basis. HR vendors can also use HRmarketer’s built-in blogger communications interface to effectively build relationships with bloggers, which has becoming increasingly important in media relations. has also added enhanced functionality to its media outlets database. The database provides detailed profiles for more than 700 human resource trade publications, as well as business periodicals, local business journals, daily newspapers, and online news portals. Profiles include readership demographics, editorial calendars, press contacts, advertising rates, list rental information and byline article opportunities. Last year, the company began tracking LinkedIn, Twitter and Facebook profiles for journalists.

In this most recent upgrade, the company will now make Twitter feeds available for HR media contacts that have Twitter accounts. This information enables HRmarketer members to access journalist’s tweets directly from the HRmarketer database – and subscribe to RSS feeds to easily track Tweets from their favorite media contacts. Many journalists are now open to communicating with vendors through Twitter and HRmarketer makes it easy for HR vendors to interact and build relationships with journalist.

Inspired by the sweeping revolution of social networking, is the first media relations database service to offer these interactive capabilities. It’s another first for the company that began tracking HR and benefits bloggers in 2007, before much of the HR business community was aware of the social media phenomenon.

The company is planning several major feature enhancements in the upcoming quarters, including ground-breaking marketing planning software that will enable HR vendors to track and measure their overall marketing and PR spend. Additional announcements will include enhanced keyword tracking tools to better measure the impact of search engine optimization initiatives and an updated HR Buyers guide that gives HR professionals the ability to rate and review HR vendor products and initiate RFPs.

About is a division of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare industries. Through its marketing and public relations services, has worked with over 700 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.


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