CAPITOLA, Calif. / September 14, 2010 — HRmarketer.com subscribers can now send their news to an expanded audience of HR, recruiting and technology readers, thanks to a syndication partnership with TalentManagementTech (TMT).
Announced today, the deal enables HRmarketer.com subscribers’ press releases to be syndicated across TMT’s network and published to its popular Web site at http://www.talentmanagementtech.com/. Several thousand HR technology professionals visit the site monthly while actively searching for solutions.
TMT is the latest media distribution partner for HRmarketer.com, the most widely used online marketing and public relations service in the human resources industry. HRmarketer.com equips marketing and PR professionals to distribute press releases, send pitches and monitor editorial calendar inquiries directly from a HR media database that profiles thousands of journalists, analysts and bloggers covering the workforce and benefits markets.
“Our continuing goal is to help our clients gain publicity and exposure across the human resources industry, and this partnership with TMT will help us better connect the worlds of HR, recruiting and technology,” said Mark Willaman, founder and president of HRmarketer.com.
“Buyers of HR technology increasingly start their research by typing in key search phrases, and TMT is the most comprehensive directory of talent management technologies,” said RD Whitney, chief executive officer of Tarsus Online Media, which owns and operates TMT. “We are the number one search result on Google and Bing for the term ‘Talent Management Technology,’ and our bounce rate is an amazingly low eight percent—meaning that people who visit us are finding the information they need.”
TalentManagementTech is a member of Tarsus Online Media, a division of the London-based global B2B media company Tarsus Group plc. The online destination connects talent management professionals with the providers of technologies and services. TMT’s mission is to facilitate the development of relationships between buyers and sellers in the talent management marketplace, doing so with more than 1,000 companies in its database — the most comprehensive searchable directory of talent management technologies and services.
“This new partnership with HRmarketer will help expedite the connection between buyers and sellers of HR technologies,” Whitney added.
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare industries. HRmarketer.com has helped over 700 human resource and employee benefit service providers plan, manage, execute and measure their marketing and PR. The service includes information databases, news distribution, campaign management and measurement tools to help HR vendors get increased visibility, Web site traffic, sales leads and improved search engine rankings.
Elrond Lawrence, Fisher Vista
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.