Interim Marketers Help Companies Keep Up in a Down Economy

CHICAGO / August 26, 2010 — Today’s marketing organizations’ biggest challenge is struggling to increase revenues and market share as well as build customer loyalty with fewer marketing resources. Partnerships formed with interim staffing firms can successfully help marketing departments change the way they support their marketing efforts without having to abandon key marketing activities

“The days of traditional staffing and robust corporate headcount are over,” said Marcia Pellicone, president of Marketing Resources Solutions ( “Interim marketers provide a strategic way for companies to control labor costs, maintain productivity and meet deadlines.”

Working with a marketing staffing agency provides:

• A cost-effective solution. Interim staffing allows companies to increase their talent pool without creating employer-related liabilities, and with no impact on SG&A. It allows a company to adjust its labor force to meet the challenges created by recent economic developments, changing from a fixed cost of a full-time employee to a variable cost of a contingent worker.

• An easy way to land top performers. With unemployment at a high, experienced marketers are looking to alternative employment solutions like interim staffing positions. These marketers have the experience to hit the ground running, solve the company’s immediate problem, and then move on to tackle another challenge elsewhere.

• A unique solution for hiring experienced professionals for time-sensitive projects. A major issue with most marketing departments is that there are often fluctuations or surges in workload. For instance, if there is a new product launch a company might only need extra help for a certain amount of time. They don’t necessarily need to hire on a new full-time employee. When the effort ends, so does the interim professional’s assignment. The company doesn’t have to worry about finding a new assignment or eliminating a position; they get the brainpower they need without creating overhead they don’t want.

• A quick way to fill gaps in the workforce. Even if a person is gone for an extended period of time, it doesn’t mean the work goes away. Working with an interim staffing firm can help companies quickly fill temporary gaps left by maternity leaves, vacations, and reorganizations. Contingent workers have the skill set to help mitigate the need to assign more work to already- overworked employees, helping to better manage employee burnout.

About Marketing Resources Solutions Inc
Marketing Resources Solutions Inc. is a professional service agency specializing in marketing staffing and solutions. With four regional offices, the company supplies world-class organizations with experienced, high-caliber professionals specializing in market research, marketing communications, brand or product management, channel strategies, merchandising and event planning.

To learn more about Marketing Resources Solutions, go to

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This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.