Performance Management Software Vendor Sonar6 Reimagines Corporate Video with "A Brief History of Sonar6"

Auckland, New Zealand July 12 2010 — Following the critical success of its ground-breaking color paper series Sonar6 has released its next marketing masterpiece: a promotional video filmed and produced entirely in-house.

‘A Brief History of Sonar6’ tells the story of the company from its inception in 2004 to its recent successes, narrated by the founders and featuring most of the current employees.

Sonar6 GM Sales & Marketing Mike Carden says reaction to the video has been extremely positive. “Everyone loves how the video reflects the Sonar6 brand. It tells our story in a really compelling way; the antithesis of the usual dry and overly polished corporate video.”

“And we’ve discovered that making a movie about your history is a surprisingly good team building exercise. It gets people out of their comfort zone, it’s a ton of fun, and it’s probably cheaper than doing a ropes course.”

‘A Brief History of Sonar6’ can be viewed online at and on YouTube.

Sonar6 is currently offering a free 30 day trial incorporating Quick Start set up, the Bendelta Competency Library and Sonar6 360°. To start your trial today, visit

About Sonar6:

Based in Auckland, NZ and San Francisco, CA, Sonar6 has provided online performance management and succession planning solutions to companies around the world since 2004. Sonar6’s stunning graphics-based approach to performance reviews has won numerous awards and plaudits including naming as a Gartner Cool Vendor and inclusion in HR Executive’s Top Ten HR Products.

Sonar6 is used by hundreds of international customers including Papa Murphy’s Pizza, Ascent Media Group, Converga and NZ Post.

For further information, please contact

Michael Carden
GM Sales & Marketing, Sonar6

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.