Increasing brand awareness for customers by adding niche destinations in several key industry segments
NEW YORK, NY— January 22, 2010 — SmartPost, the innovative online job posting and sourcing product from Bernard Hodes Group, continues to expand on the industry’s largest e-media library by adding hundreds of new specialty sites in the last quarter.
Even though the job market has been significantly impacted by today’s economic turmoil, many companies continue to recruit for critical hires to remain competitive. Although the demand and pace may have slowed, SmartPost customers are still searching for sourcing options that will deliver targeted results and better ROI in an extremely cost-conscious environment.
“Interestingly, a hard to fill job requisition in a good job market is just as hard to fill in a tight one,” said Carmen Doherty, senior director, SmartPost. “Our clients are looking for ways, especially now, to decrease volume while increasing quality in their sourcing efforts by targeting specific skillsets they know are essential for critical hiring needs.”
SmartPost has focused recent efforts on growing social, global and niche-oriented options. Several factors contributed to SmartPost’s emphasis in such areas including: client feedback for different and unique sourcing solutions specific to their industry; better quality sourcing channels to decrease recruiters’ time filtering unqualified applicants; and increased ROI demands placed on limited recruitment dollars.
The value of a niche site and the audience it offers allows companies to specifically target and announce their openings to a highly focused and ideally skilled job seeker.
“With the job market being so aggressive, and many of our customers getting hundreds of resumes for every opening they post, a niche site allows companies to put their brand in front of the ‘right’ candidates versus the ‘most’ candidates which can be the case when using the more popular and larger mainstream job boards,” said Doherty.
Over the last quarter alone, SmartPost has broadened its sourcing options in several key industry segments. A sampling includes several healthcare additions such as DocJungle.com, OTJobs.com, NurseJungle.com, JobPharm.com, ModernMedicine.com, HPCareer.net, Clinical-Research-Jobs.net and Physician-Jobs.net.
Others focus on different markets such as WWDCareers.com (fashion), HotTravelJobs.com (travel), Adjunctnation.com (teaching) and ISAllStars.com (Information Systems). International sites such as Jobsearch.lu, SupplyChainRecruit.com (UK) and Vacature.com (UK) have also been added to strengthen SmartPost’s international presence.
SmartPost, from Bernard Hodes Group, optimizes any organization’s recruitment marketing investment with a software solution that uniquely combines innovative job posting and sourcing technology with customer service and strategic consulting. The thousands of options inside SmartPost’s job distribution channels offer the greatest reach in the industry, including posting opportunities only available to SmartPost clients through strong media partnerships. SmartPost can recommend the most effective job boards, communities and affinity sites, which along with its one-stop billing system and industry-leading descriptive, accurate metrics enrich recruitment management and enhance decision-making. SmartPost delivers improved recruiting results and bottom-line ROI. SmartPost is available from www.SmartPost.com and through leading ATS/TMS systems.
ABOUT BERNARD HODES GROUP
Bernard Hodes Group (www.hodes.com), a leading fully integrated talent solutions provider, offers solutions that often combine multiple service offerings from the Company’s core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (www.smartpost.com). All solutions are developed and measured within the company’s 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a part of Omnicom Group, Inc. (NYSE – OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.