Sonar6 "Lessons from Farmville" Color Paper Illustrates the Use of Social Gaming Psychology to Improve Performance Reviews

Auckland, New Zealand 9 June 2010 — Social gaming is an unexpectedly popular phenomenon; more people log into FarmVille every month than there are active Twitter users. In this color paper Sonar6 addresses the popularity of social gaming and how the psychology behind it can be used to increase engagement with mundane work tasks.

The “Lessons from Farmville” color paper presents practical recommendations for improving performance reviews based on psychological concepts including:

1. Collecting
2. Feedback
3. Exchanges
4. Accessibility
5. Competition

The color paper is available online or for download at

Sonar6 is also offering a free 30 day trial of its performance management software, incorporating Quick Start set up, the Bendelta Competency Library and Sonar6 360°. To start your trial today, visit

About Sonar6:

Based in Auckland, NZ and San Francisco, CA, Sonar6 has provided online performance management and succession planning solutions to companies around the world since 2004. Sonar6’s stunning graphics-based approach to performance reviews has won numerous awards and plaudits including naming as a Gartner Cool Vendor and inclusion in HR Executive’s Top Ten HR Products.

Sonar6 is used by hundreds of international customers including Papa Murphy’s Pizza, Ascent Media Group, Converga and NZ Post.

For further information, please contact

Michael Carden
GM Sales & Marketing, Sonar6

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.