Today’s HR Technologies Are More Likely To Be Geared Toward Employees than HR Professionals – New Study by the HR Research Institute

By mwillaman | September 3, 2021

The most common characteristics of current human resources technology portfolios (aka, HR tech stacks) are related to employees rather than HR professionals:  facilitate employee self-service (66%), allow employees to access components via mobile devices (65%), help the organization improve employee engagement (55%).  The importance of such characteristics has been amplified due to the Covid-19 pandemic.…

Performance Management Processes in Most Organizations Were Shaped by the Covid-19 Pandemic – New Study by the HR Research Institute

By mwillaman | August 17, 2021

The fourth annual study, The State of Performance Management 2021, was conducted to examine the state of organizations’ performance management processes, performance evaluations, and related data applications,  especially in light of the Covid-19 pandemic. The majority of human resources (HR) professionals (84%) indicate that the Covid-19 pandemic changed performance management (PM) in their organizations. Almost…

HRsoft to Host Webinar on Optimizing Total Rewards Programs

By mwillaman | April 22, 2019

On April 24, Jose Tomas of BrandSparc will join HRsoft for a presentation on allocating human capital spend to attract and retain talent ORLANDO, Fla. – On Wed., April 24, leading compensation planning software provider HRsoft will host a webinar presented by Jose Tomas, Principal and Managing Partner of BrandSparc. Titled “Optimizing Total Rewards Programs…

Rhonda Taylor Joins HRmarketer as Vice President of Sales

By mwillaman | September 10, 2014

CAPITOLA, Calif.–HRmarketer, social content marketing software for the human capital and employee benefits marketplace, welcomes Rhonda Taylor as vice president of sales. Taylor brings a wealth of experience that bolsters her natural talent for consulting and delivering insight to clients. Her career highlights include owning her own agency; traveling the world recruiting engineers; and working…

HRmarketer Appoints Edward Willey Vice President of Software Engineering

By mwillaman | November 5, 2013

Capitola, CA, November 5, 2013–Fisher Vista, LLC, owner of the HRmarketer software suite developed exclusively for the human resource and benefits marketplace, announced today that Edward Willey has been named to the newly created role of vice president of software engineering. Willey is responsible for leading the ongoing development of HRmarketer software. HRmarketer is nearing… to Preview New SocialEars® Service at HR Technology Expo

By mwillaman | January 17, 2012

CAPITOLA, Calif. / October 3, 2011 –, a leading marketing software and services firm in the human resources and B2B marketplaces, will launch a beta version of its new SocialEars® service in October to a limited testing audience. The platform will be publicly revealed for the first time today at this year’s 14 Annual…

HRmarketer Issues New eBook: A B2B Marketing Allocation Guide

By mwillaman | March 1, 2011

CAPITOLA, Calif., / March 1, 2011 — Good news for business-to-business companies that struggle to allocate their marketing budgets effectively: HRmarketer, the most widely used online marketing and public relations software in the human resource industry, has issued a new eBook, The Right Mix: A B2B Marketing Allocation Guide for 2011. The complimentary eBook can…

HRmarketer Announces Record Revenue in 2010 and Celebrates Ten years of Business

By mwillaman | February 9, 2011

CAPITOLA, Calif. / February 9, 2011 — Fisher Vista, LLC announced today that HRmarketer achieved record revenue growth in 2010, primarily due to the continued strong performance of its core software product,, and the growing demand for marketing and media relations services provided by its HRmarketer Services Group. Used by more human resources suppliers… Upgrades Its My Company News Media Monitoring Service

By mwillaman | November 10, 2010

CAPITOLA, Calif. / November 10, 2010 —, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its My Company News monitoring feature. My Company News consolidates and summarizes content from thousands of online news sources, plus blogs and key Twitter contacts — allowing… Adds Long-Term Trend Analysis to its Keyword Ranking Software Tools

By mwillaman | July 14, 2010

CAPITOLA, Calif. / July 14, 2010 —, the human resource industry’s premier online marketing platform, has upgraded its SEO Center to include long-term trend analysis for keyword rankings. The new trend charts are based on daily rankings, which are used to calculate average rankings of keywords for the past 12 months. Average ranking is…