Cytiva Releases New White Paper: Building Your Employment Brand

Free White Paper Provides a Roadmap for Recruiting Organizations to Identify, Enhance and Communicate Their Employment Brand

EMERYVILLE, CA — March 9, 2010 — Cytiva Software, Inc. (CRX:TSX.V), a leading provider of on-demand talent management solutions, announces the availability of a free white paper designed to help organizations hire top talent by enhancing and communicating their employment brand.

According to a Gartner Group study, “By 2011, organizations that do not manage their employer brands effectively will fail to attract key talent.”  Given what is happening with the unemployment rate, businesses are receiving overwhelming numbers of job applications for open positions. The problem is that organizations are not always receiving the right applicants. Those companies that do have a unique employment brand attract the best, most compatible employees and ultimately beat their competition in bringing in talent.

Cytiva’s new white paper, “Building Your Employment Brand,” walks expert and novice alike, through key steps to identifying, enhancing and communicating an organization’s all important employment brand.

“Whether you know it or not, your company has an employment brand,” said David Freeman, author of the white paper and Senior Talent Management Solutions Consultant for Cytiva. “The key is to honestly identify what that brand is, how it can be improved and, ultimately, how it can be leveraged into your recruiting efforts to make you more successful.”

“Building Your Employment Brand” leverages Mr. Freeman’s decade-plus of experience working with organizations to improve their recruiting processes. The white paper focuses on concrete steps practitioners can implement to improve their brand.

“Building Your Employment Brand” is available free at recruiting software and talent management vendor, Cytiva’s website,

About Cytiva Software Inc.
Cytiva Software Inc. (CRX:TSX.V) provides innovative on-demand talent management software and services to mid-sized and Fortune 500 companies. Its flagship recruiting software product, SonicRecruit, allows corporations to screen applicants, automate recruiting departments, customize corporate career sites and hire great people. This premier applicant tracking software improves recruiting effectiveness, speeding up the hiring process and reducing cost per hire. Cytiva’s SonicPerform employee performance management software automates employee evaluations, aligns employees around key goals and encourages year round feedback. Fo! r more information, visit

Ian Alexander
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The TSX has not reviewed and does not accept responsibility for the accuracy or adequacy of this news release, which has been prepared by management. Forward-looking Statements: This news release contains forward-looking statements related to the future financial condition and results of operations of Cytiva. These statements are based on current expectations and estimates about the human resources markets in which Cytiva operates and management’s beliefs and assumptions regarding these markets. These statements are subject to important risks and uncertainties which are difficult to predict and assumptions which may prove to be inaccurate. Some of the factors which could cause results or events to differ materially from current expectations include but are not limited to: general economic conditions, market or business conditions; changing competitive environment; changing regulatory conditions or requirements; changing technology; and success in implementing productivity initiatives. Some of these factors are largely beyond the control of Cytiva. Should any factor impact Cytiva in an unexpected manner, or should assumptions underlying the forward-looking statements prove incorrect, the actual results or events may differ materially from the results or events predicted. All of the forward-looking statements made in this document are qualified by these cautionary statements, and there can be no assurance that the results or developments anticipated by Cytiva will be realized or, even if substantially realized, that they will have the expected consequences for Cytiva. Readers should not place undue reliance on any forward-looking statements. Further, Cytiva disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or any other occurrence.

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