Marketing and Public Relations

Few Companies Have a Well-Planned and Strong Employer Brand – According to New Study by the HR Research Institute

By HR Vendor News | April 27, 2020

Only 37% of human resource (HR) professionals reveal that their organizations have a well-known and intentionally cultivated employer brand, and those without a strong brand could be harming business without realizing it. In this time of global crisis, it may be concerning to hear that more than one in four HR professionals actually believe their…

HR Moves Beyond Employee Engagement to Human Experience – According to New Study by the HR Research Institute

By HR Vendor News | March 9, 2020

Most HR professionals say that workplace experiences have become more important in recent years. When asked about their importance to the HR department, fully 72% of HR professionals say the importance of employee experience is very high, and 63% indicate the same thing about the more comprehensive topic of human experience (HX).  Furthermore, nearly half…

Inaugural California HR Excellence Awards Added to HR West Conference in the San Francisco Bay Area

By HR Vendor News | December 23, 2019

San Francisco, California, U.S. — Powered by, the 2020 HR West Conference has added a new level of professional recognition by launching their California HR Excellence Awards. Submissions are now being accepted through January 20th. Award recipients will be announced and celebrated at HR West 2020 in March. With 13 award categories to choose… and Seventh Echo Unite to Help HR Companies Accelerate Revenue Growth

By HR Vendor News | October 2, 2019

LAS VEGAS – and Seventh Echo, a customer advocacy company, today announced a partnership that will provide comprehensive services to identify, activate and measure customer advocacy for HR solutions companies to accelerate revenue growth. The partnership builds on’s legacy mission to connect HR solutions companies with HR buyers and is the first in…

New Women’s Hockey Book, OFFSIDE – A Memoir – Challenges Faced by Women in Hockey, by Rhonda Leeman Taylor Will be Making its Official Publishing Debut

By HR Vendor News | October 2, 2019

On Saturday Oct. 5th at 11am EST, the new women’s hockey book OFFSIDE – A Memoir – Challenges Faced by Women in Hockey by Rhonda Leeman Taylor will be making its official publishing debut. OFFSIDE is the intimate story of Rhonda Leeman Taylor’s experience in the hockey world of the ’60s, ’70s & ’80s, and the discrimination and challenges…

Introducing HR Market Smarts — Acquires Exclusive HR Rights to Advos (HRMarketer) Strategic Marketing Software

By HR Vendor News | October 1, 2019

 LAS VEGAS, HR TECHNOLOGY CONFERENCE, October 1, 2019 — has acquired the exclusive HR rights to advos strategic marketing software, and has incorporated the technology into a new marketing platform for the HR Marketplace, HR Market Smarts. Advos, known as HRmarketer until earlier this year, will work with to further develop Market Smarts®.…

Earning a Seat at the Table: HR Leaders Create Time by Utilizing Effective Technology

By HR Vendor News | September 12, 2019

Most Human Resources (HR) professionals (63%) feel their departments are well aligned with the goals of their larger organizations. Exceptional HR departments are able to use their status as the hub that touches every aspect of an organization to earn key leadership roles. Unfortunately, many HR departments are still struggling to be seen as strategic.…

Increased Literacy of Artificial Intelligence is Essential for HR Teams and Recruiters – According to New Study by’s Research Institute

By HR Vendor News | July 22, 2019

Few human resources (HR) professionals consider themselves to be very knowledgeable about the role of artificial intelligence (AI) in the area of recruitment, but they will need to come up the learning curve quickly because the usage of AI in this area is expected to jump dramatically over the next two years. According to the…

Human Resources May Not Be Prepared for the Future – According to New Study by’s Research Institute

By HR Vendor News | July 8, 2019

Human Resources (HR) has come a long way over the last century, but the outlook for its future is uncertain. The HR Research Institute, a division of, recently conducted the second annual longitudinal study to investigate and track the state of the HR function. The newly released research report, The Advancing HR Function 2019,…

Louis Carter named as a Top 10 Global Guru in the Field of Organizational Culture

By HR Vendor News | July 3, 2019

Palm Beach Gardens, FL — Louis Carter, Founder and CEO of Best Practice Institute and author of the recent book, In Great Company: How to Spark Peak Performance and Create an Emotionally Connected Workplace (McGraw-Hill, 2019) has been named as a top 10 Organizational Culture Professional on the 2019 Global Gurus list. The awards will…