Named as a Member Benefit for International Mature Marketing Network (IMMN)

CAPITOLA, Calif. / August 31, 2010 — Online marketing and public relations service provider (SCM) and Boomer Authority™ Association, its exclusive marketing partner, has entered into an alliance with International Mature Marketing Network (IMMN) to make SCM’s proprietary online marketing software available to IMMN as member benefit.

Under the agreement, SCM will make its proprietary online marketing software available to IMMN members at a significantly reduced licensing fee. A direct response to America’s growing senior population, SCM combines a database of web-based [marketing and public relations] (PR) opportunities with press release distribution tools and SEO campaign management and measurement abilities.

“As IMMN develops our strong strategic plan for the organization, our partnership with Senior Care Marketer is one of the new ways we are providing members with greater value moving forward,” said Lori Bitter, president of IMMN.

“The aging of the population worldwide is not just a trend—it’s a demographic tsunami that is creating millions of dollars of business opportunity,” said Mark Willaman, founder of “With that business growth comes the need to better understand and communicate to these demanding and complex consumers.”

SCM’s product offering includes:

– Planning and management: Information databases including profiles of journalists and bloggers who cover the senior care and boomer industry, plus media outlets, advertising information, editorial calendars, direct marketing information, conferences and trade shows. SCM also lists speaking opportunities, blogs, award competitions, live Tweets from hundreds of journalists covering the senior care marketplace and more.

– Campaign execution tools: Press release distribution, direct marketing, content syndication, social media integration and more.

– Measurement features: Clipping services, keyword ranking tools and Web site metrics through an interface with Google Analytics.

“The marketplace for senior care vendors is booming, but most companies don’t have the necessary resources to carry out marketing and promotional campaigns,” said Willaman. “All of our features are designed to help companies reach the myriad of buyers and decision-makers throughout the senior care space.”

About is a marketing software and services firm that combines databases of marketing and public relations opportunities with press release distribution, campaign management and measurement tools. The service offers the same benefits and features offered by its sister product, the ability to generate publicity, Web site traffic, sales leads and improved search engine rankings. For more information, visit

About Boomer Authority™ Association
Boomer Authority™ is a professional association for experts, coaches, educators, authors, digital advertising agencies, marketing/PR firms, and Boomer-centric online media properties that specialize in the 50+ Baby Boomer demographic. For more information, visit

About International Mature Marketing Network
International Mature Marketing Network (IMMN) is a non-profit consortium of marketers, advertisers, agency execs, manufacturers, publicists, media, academics and researchers focused on the 40+ consumer, a market of growing size and influence around the world. IMMN is the only international resource and professional association dedicated to thought leadership, the collection and sharing of information on what is successful in reaching and motivating these consumers. For more information, visit

Media contacts:
Mark Willaman, founder & president

Elrond Lawrence, media relations


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.